Product Growth Lead, E-Commerce & Consumer Insights; Starlink

Product Growth Lead, E-Commerce & Consumer Insights (Starlink)

Bastrop, TX

Space

X was founded under the belief that a future where humanity is exploring the stars is fundamentally more exciting than one where we are not. Today Space

X is actively developing the technologies to make this possible, with the ultimate goal of enabling human life on Mars.

Starlink, our revolutionary satellite constellation, delivers low-latency broadband internet worldwide. We are committed to expanding access to high-speed internet and providing a world-class digital experience for every customer. As Product Growth Lead, you will own projects to improve the  end‑to‑end conversion funnel—from landing pages through checkout and activation—driving measurable conversion improvements through experimentation, customer insights, and data‑driven decision making.

You will be responsible for building and leading an experimentation roadmap (A/B testing, funnel optimization, etc.), improving customer flows, developing pre‑purchase customer education content, improving e‑commerce conversion (including SEO), and running consumer insight projects (surveys, focus groups, etc.) to support consumer growth. This role requires strong communication (verbal & written) and analytical skills, paired with an ability to lead cross‑functional initiatives across product, engineering, design, marketing, and operations.

• Own  conversion and funnel performance KPIs, driving measurable improvements in acquisition and checkout flows (e.g., website optimizations, personalized content, messaging, and e‑commerce enhancements).
• Conduct ongoing customer research (surveys, focus groups, analytics) to uncover insights into target audiences' needs, pain points, and behaviors; develop and maintain detailed customer personas for segmentation and journey mapping.
• Lead SEO efforts through keyword research, site optimization, and trend analysis to boost organic traffic and persona alignment.
• Develop and execute strategic programs (e.g., persona‑driven campaigns, SEO content, new channels) to maximize global sales in partnership with marketing.
• Lead communication & content A/B testing and experimentation roadmap, from hypothesis development to test design, execution, and analysis.
• Partner with design and engineering to optimize website and checkout experiences, reducing friction and increasing activation.
• Build and maintain customer testing groups and research programs to incorporate direct customer feedback into product and funnel decisions.
• Develop and manage data views/dashboards using SQL and related tools to monitor funnel performance and inform prioritization.

• 1+ years of cumulative work/internship experience in management consulting, growth strategy, go‑to‑market planning, or business operations experience.

• 3+ years of experience in consumer research/insights, product management, growth, product strategy, marketing, or e‑commerce optimization.
• Experience with Excel.
• Hands‑on SEO experience (e.g., Google Search Console, SEMrush/Ahrefs) and e‑commerce conversion optimization (e.g., A/B testing with Optimizely/Google Optimize).
• Demonstrated success running and analyzing large‑scale A/B tests and experiments.
• Strong SQL experience & building dashboards for e‑commerce funnels;
  Python experience a plus.
• Proven success and expert in funnel optimization, checkout improvement, and subscription growth.
• 1+ years in early and growth stage startups working with lean teams.
• Distinctive business judgment and communication skills.
• Excellent project management, problem solving and analysis skills.
• Strong communication and leadership skills with the ability to influence across functions and to executives.
• Technical background or experience working closely with engineering/design teams on web product development.

• Must be available to work extended hours and weekends as needed.
• Willingness to travel to customer sites, other Space
  
  X locations, and events as needed.
• To conform to U.S. Government export regulations, applicant must be a U.S. citizen or national, U.S. lawful permanent resident (green card holder),…