Market Analyst

Location: Popley

A growing organisation based in Basingstoke is seeking a Marketing Analyst to support data-driven marketing and commercial decision-making. This role is open to graduates, early-career analysts, and more experienced Marketing Analysts, with responsibilities and salary tailored to experience level.

You will analyse market trends, customer behaviour, campaign performance, and competitor activity to generate actionable insights that guide marketing strategy, product positioning, and business growth.

Key Responsibilities for the Marketing Analyst based in Basingstoke

Marketing Data & Market Research

Collect and analyse quantitative and qualitative marketing data from industry reports, CRM systems, digital analytics platforms, and customer research
Track competitor marketing activity, pricing strategies, positioning, and promotional campaigns
Design and manage customer and market research surveys
Maintain accurate and structured marketing intelligence databases

Data Analysis & Insight Generation

Clean, organise, and analyse datasets using Excel and analytics tools
Identify trends, customer segments, and performance insights across campaigns and channels
Build dashboards and data visualisations using Excel, Tableau, Power BI, or similar tools
Interpret data in line with commercial and marketing objectives

Reporting & Stakeholder Communication

Produce clear, insightful reports and recommendations for stakeholders
Present findings to marketing, sales, product, and leadership teams
For more senior candidates: act as a subject-matter expert and support mentoring of junior analysts

Collaboration & Business Support

Work cross-functionally with marketing, product, sales, and finance teams
Provide ad-hoc analysis to support launches, campaigns, and strategic initiatives
Contribute to continuous improvement of analytics processes and tools

What We're Looking For for the Marketing analyst based in Basingstoke

Essential

Degree in Marketing, Business, Economics, Statistics, or a related field (or equivalent experience)
Strong analytical and numerical skills
Proficiency in Microsoft Excel
Clear written and verbal communication skills
Ability to manage multiple priorities and work collaboratively

Desirable (Level-Dependent)

Experience with Tableau, Power BI, Google Analytics, CRM systems, or BI tools
Understanding of digital marketing metrics, customer analytics, or market research
For senior candidates: experience influencing strategy and working with senior stakeholders

Why Apply?

Open to graduate, mid-level, and senior Marketing Analysts
Salary dependent on experience
Opportunity to influence marketing and commercial strategy
Supportive, collaborative culture
Hybrid working with access to a Basingstoke office

How to Apply

If you are keen on this opportunity and would like more information, please send an updated CV to (url removed) or call (phone number removed), and a member of the team will contact you to discuss this opportunity in further detail