Senior Sales & Commercial Strategy Manager

Senior Sales & Commercial Strategy Manager

Location: Basingstoke – Hybrid – Three Days in Office
Employment Type: Permanent
Hours: Monday‑Friday

Think the AA is just about roadside assistance? Think again! As one of the UK's most trusted brands, we provide a wide range of services to millions of customers. From comprehensive Home and Motor Insurance to personalised Financial Services such as Loans and Savings, and outstanding B2B, Consumer, Business Services, Driver Training, Car Care, and Service Maintenance and Repair, we've got you covered.

Our mission is to keep Britain moving, and we're looking for dedicated individuals to join our team.

As a Senior Sales & Commercial Strategy Manager, you’ll shape and drive the commercial strategy for Roadside Operations, ensuring our customer propositions and operational products land successfully and deliver real value. You’ll collaborate with B2B, B2C, and Car Care teams to bring new products and services to market, strengthening our competitive edge and meeting evolving customer needs.

You’ll work across the organisation to turn strategy into action, ensuring commercial plans are executed effectively and targeted business outcomes are achieved. With a strong blend of commercial insight, strategic thinking, and leadership, you’ll champion innovation, steer growth, and continually improve how we deliver for our customers and our teams.

• Owning and driving commercial outcomes for all Road Operations products, including pricing, strategy, and customer delivery across Parts, Fuel, and Key Assist.
• Setting and executing commercial strategy to maximise revenue, profitability, and customer satisfaction in line with the transformation agenda.
• Leading the development and delivery of commercial plans, ensuring strong performance management across key metrics such as EBITDA, NPS, ancillary income, and engagement.
• Aligning and delivering customer propositions in partnership with B2B, B2C, and Car Care teams.
• Championing the launch of new products and services that meet customer needs and strengthen integration between B2B/B2C and Road Operations.
• Facilitating cross‑functional collaboration to ensure propositions are commercially viable, operationally deliverable, and strategically aligned.
• Working with operations teams to implement commercial strategies in an engaging, compelling, and operationally effective way across the national network.
• Optimising operational processes, such as patrol van‑stock and field deployment, to improve sales, efficiency, and customer outcomes.
• Supporting the rollout of initiatives that enhance Roadside Operations and elevate the customer experience.
• Collaborating with Information Systems and enabling functions to understand IT requirements and system impacts linked to redesign activity.
• Identifying and driving opportunities for innovation, efficiency, and business growth across Roadside Operations.
• Embedding commercial thinking and proposition development into transformation initiatives to ensure sustainable operational and commercial success.

• Extensive experience in commercial leadership, proposition development, and transformation within a complex, performance‑driven environment.
• A proven record of delivering strong commercial outcomes and successfully launching products or services.
• A strategic mindset with excellent financial, analytical, and operational capability, including advanced numerical and data‑driven decision‑making skills.
• Outstanding communication and influencing ability, with confidence engaging stakeholders at all organisational levels.
• Experience leading cross‑functional teams and steering large‑scale change programmes.
• A demonstrated ability to realise identified programme or project benefits.
• Strong presentation skills and the ability to facilitate effective workshops.
• Experience managing suppliers and clients to support commercial and operational objectives.
• A collaborative yet confident approach when navigating competing priorities and complex environments.
• A results‑focused outlook with the ability to balance long‑term strategy and day‑to‑day delivery.

• 25 days annual…