Head Of European Cruise Sales

Own revenue across multiple European cruise markets today?

Have strong trade relationships in DACH and wider Europe that you can activate immediately?

Want full responsibility for building a cruise brand’s European sales presence from the ground up?

If yes, this is a serious opportunity.

We are recruiting exclusively on behalf of our client, an established international travel brand entering its next phase of European growth. With a strong presence in other global markets, the business is now launching its new hub in Switzerland and building its regional structure from the ground up. This is a pivotal stage in their expansion, focused on putting strong commercial and technical foundations in place across Europe.

They are now seeking a Head of European Sales to take full responsibility for regional revenue growth, priority market development and trade expansion. This role carries genuine visibility and influence within the global organisation.

As Head of European Sales, you will benefit from an excellent salary package and the opportunity to work for a highly respected international brand. This role offers genuine influence, autonomy and the chance to build and shape the European distribution framework from the outset, directly contributing to long‑term regional growth.

In this role you will take full ownership of establishing and expanding the organisation’s presence across Europe, building the commercial foundations of the region from the ground up and driving sustainable B2B growth.

• Develop and deliver the European commercial strategy, setting clear direction and performance targets
• Operate autonomously in the initial phase, identifying priority markets and securing high‑value trade partnerships
• Build and manage strong relationships with tour operators, OTAs and key B2B partners across multiple territories
• Drive revenue growth while strengthening brand visibility within the European travel trade
• Work closely with international colleagues and the European Distribution & Connectivity Lead to ensure partnerships are commercially and operationally aligned
• Represent the organisation at major trade events and industry forums across the region
• Provide structured market insight, performance reporting and strategic recommendations to senior leadership
• Establish processes, frameworks and long‑term expansion plans for Europe
• Recruit, develop and lead a regional sales team as the business scales

• Fluent in English and an additional European language
• Must have 10+ years in travel sales, ideally cruise, luxury travel or tour operators
• Proven success growing new markets and scaling regional operations
• Experience managing multi‑country European territories and reporting to international leadership
• Established network within European travel trade
• Comfortable working independently in a start‑up or launch environment
• Hands‑on experience building and leading sales teams

• Key standalone leadership role in a European market launch
• Full commercial ownership of regional sales growth
• High visibility within an established international business
• Opportunity to build the European sales function over time

to apply for this Head of European Sales job, which is being recruited by Ambitions Travel Recruitment, a boutique recruitment agency, specialising in global luxury travel, hospitality, lifestyle and events roles, and known for sourcing hard‑to‑find talent.

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