Senior Marketing Manager

Arxada is a global leader in innovative solutions that protect our world. Our groundbreaking technologies, in-depth regulatory know-how, manufacturing and process development help our customers to safeguard nutrition, health and infrastructure efficiently through chemistry and biotechnology that enhance sustainability. We offer a broad portfolio of ingredients and services for multiple end-markets that include Human Health & Nutrition, Home & Personal Care, Professional Hygiene, Paints & Coatings and Wood Protection.

With customers in more than 100 countries, the company achieved sales of CHF 2 billion in 2024. Headquartered in Basel (Switzerland), Arxada employs 3,200 associates across 24 production sites and 14 R&D centers, all committed to our customers’ success.

We are looking for a Senior Marketing Manager to drive profitable growth for the Paints and Coatings portfolio by owning marketing strategy, go-to-market execution, and value creation across priority segments. Partner with Sales, Product Management, R&D, Regulatory, marketing communications and Supply Chain to position differentiated solutions and deliver measurable impact on revenue, margin, and customer satisfaction.

• Build and socialize the 3-year segment marketing strategy, including market sizing, growth hypotheses, competitor moves, and 'where to play/how to win'.

• Collaborate with sales to translate strategy into annual plans with objectives, initiatives, budgets, KPIs, and risk mitigation.

• Lead portfolio positioning and lifecycle management with Product Management.

• Develop compelling value propositions for core and new offerings, including sustainability narratives (e.g., VOC, biocide stewardship), regulatory considerations (REACH/BPR), and performance claims.

• Own launch excellence for NPI/NPD through the stage-gate process; build messaging, proof points, demos, and sales playbooks.

• Design and run integrated campaigns (digital, events, thought leadership) to generate MQLs and pipeline; optimize channel mix and content.

• Maintain a rolling market/competitor intelligence program (customers, technologies, regulatory, macro trends).

• Use CRM/BI (Salesforce, Power BI) to monitor funnel health (MQL→SQL→Win), forecast accuracy, and campaign ROI; publish executive dashboards.

• Co-create account growth plans with Sales/KAMs; equip teams with segment stories, case studies, and objection handling.

• Join strategic customer meetings; capture voice-of-customer to inform roadmap and win/loss learning.

• Champion cross-functional collaboration with R&D, Regulatory/EHS, Product Management, and Marketing Communications to align and propose right product for the customer.

• Create, review and approve written communications to customers.

• Uphold brand standards, legal guidelines, and quality system expectations.

The Senior Marketing Manager, Europe role is pivotal to Arxada’s ambition to accelerate growth in its Paints and Coatings business. It offers the opportunity to lead transformational initiatives and make a significant impact on the business, while also serving as a springboard for further career progression into senior leadership within the company. The ideal candidate will combine strategic vision with executional excellence and exhibit the leadership qualities necessary to drive change and deliver results in a dynamic business environment.

• Demonstrated excellence in leadership with experience managing cross-functional teams and driving complex initiatives in a matrix environment.

• Able to inspire and motivate teams to achieve ambitious goals.

• Exceptional strategic thinking and analytical skills.

• Capable of assessing market trends, customer needs, and competitive landscape to identify growth opportunities.

• Strong data-driven decision-making ability, with competence in defining and tracking KPIs to measure initiative success.

• Deep understanding of business financials and value…