General Manager

Our Mission

We make it easy for everyone to build healthy habits and eat more fruit and vegetables by creating innovative products that are highly nutritious, sustainable and delicious. If you’re passionate about health, sustainability, and want to be part of a dynamic and collaborative team, this is the place for you!

Just 1 in 10 US adults eats the recommended minimum of 5 cups of fruits and vegetables every day. We're helping solve that problem with convenient, organic, and mouth-watering products.

We transform fresh, organic fruits and veggies into handy single-serving meal moments such as:

• Instant Smoothies
• Protein Drinks
• Delicious Snacks

We’re looking for a General Manager – UK (London-based) to join our team and support our International P&L Team. You will be the strategic and operational leader for the UK market, with a focus on driving growth and sales. Your mission will be to expand operations, lead local teams, and ensure operational excellence as we scale our presence in the United Kingdom.

This General Manager – UK role reports to the General Manager, International.

• Over 10 years of experience in retail management or the HORECA sector, characterized by a strategic focus on business development, sales growth, and team leadership
• At least 5 years of experience managing sales teams or commercial operations, with deep knowledge of the UK market
• Strong experience in the CPG or Retail/Grocery/Convenience sectors, with a focus on direct-to-consumer sales
• Entrepreneurial mindset, hands‑on approach, and proven success launching and scaling business operations in the UK
• Strong commercial acumen, with hands‑on experience in P&L management and achieving sales targets
• Exceptional leadership and team‑building skills, with a strategic mindset and focus on results
• Proven experience in sales across Retail, HORECA, and Pharma channels
• Strong relationship‑building skills and the ability to communicate effectively with key stakeholders
• Excellent knowledge of UK market dynamics, including market trends, customer needs, and competitive landscape
• Ability to make fast, effective decisions in dynamic and challenging environments
• Fluency in English, with excellent communication skills in multicultural settings
• DTC (Direct‑to‑Consumer) experience is a plus
• Comfortable with ambiguity and excited by the challenge of building and scaling operations in a growing market
• Based in London, with willingness to travel frequently within the UK and internationally as needed

Strategy & Execution:
Lead the development and execution of the growth strategy for the UK market, working closely with Product, Supply Chain, Marketing, and Finance teams to ensure sales and operational success.

Market Expansion:
Evaluate opportunities and scale the kencko brand within the United Kingdom.

Sales in Key Channels:
Drive and execute sales across key channels such as Retail, HORECA, and Pharma. This includes developing tailored sales strategies, building strong partnerships, and identifying growth opportunities.

Team Leadership:
Build, manage, and mentor a high‑performing sales team, ensuring strategic and operational alignment across the UK market.

Data‑Driven Decisions:
Analyze performance data and customer insights to inform strategic decisions and continuously improve operations.

P&L Ownership:
Oversee budgets, revenue targets, and profitability for UK operations.

Localization & Adaptation:
Adapt brand messaging, marketing, and operations to meet local market needs and regulatory requirements in the UK.

Cross‑Functional

Collaboration:

Work closely with all departments to ensure alignment and resource support for local operations.

Strategic Partnerships:
Identify and manage key local partnerships, vendors, and distributors to ensure effective market penetration and growth.

• Competitive base salary
• Private health insurance
• 25 days annual leave + UK bank holidays
• Employee discount on kencko products
• Wellness & professional development support
• The opportunity to play a key role in scaling a mission‑driven B‑Corp

Ready to join a team that’s making healthy easy, fun, and planet‑friendly?

Send us your application in English and let’s build something great together!