Digital PR Executive

Our smart thinking, expert team is looking to recruit a Digital PR Executive to support Varn as we continue to grow our business. Varn is the largest and longest-established specialist SEO, AI search, digital PR and data analytics agency in the South West, based in the beautiful town of Bradford on Avon, Wiltshire, just outside Bath.

We are looking for someone who can take responsibility on the delivery of digital PR campaigns for clients, comfortable with client facing responsibilities.

With a background in content creation, or digital PR and a minimum of 1 year’s general marketing experience, you will work with our clients, potential clients and our internal teams to help Varn deliver best-in-class digital PR and content.

The Digital PR Executive will support the planning and implementation of digital PR strategies, assisting with competitor research, campaign ideation, and outreach. In this role, you will work closely with the team to execute campaigns while also helping to keep clients informed about their progress. You’ll have the opportunity to contribute ideas, learn from experienced colleagues, and develop your skills in outreach and relationship-building.

You will work closely with the Head of Client Services, the Digital PR Manager and the wider Varn team.

Specific duties:

• Ideation You will contribute to the campaign ideation process, playing an active role in generating creative and effective ideas. You’ll have the opportunity to collaborate with the team, refine concepts, and support the development of impactful off-page SEO and digital PR strategies.
• Content-Driven Link Acquisition Collaborate with the internal or client’s content team to create high-quality, shareable content (e.g., research studies, infographics, whitepapers) that attracts natural backlinks. Promote and distribute this content to authoritative websites to secure backlinks.
• Content Outreach/Digital PR Reach out to industry-related websites, blogs, and online publications for guest post opportunities and, ideally, link placements. Promote content via targeted outreach to acquire backlinks from relevant sources. Foster relationships with webmasters and content managers to secure valuable link placements. Maintain our media contact list and develop tactics to reach journalists.
• Link Building Develop and execute a strategic link-building plan to acquire high-quality, authoritative backlinks. Identify, evaluate, and secure backlinks from relevant industry websites, blogs, and publications. Regularly monitor the link profile and ensure the acquisition of diverse, natural backlinks.
• Brand Mentions & Reputation Management Track brand mentions online and convert unlinked mentions into backlinks. Monitor and manage brand reputation, ensuring that positive mentions are leveraged for SEO benefit and negative ones are addressed.
• Competitor Backlink Analysis Analyse competitors’ backlink profiles to uncover link acquisition opportunities. Identify strategic gaps in competitors’ link profiles and develop tactics to surpass them in link acquisition.
• Monitoring & Reporting Track the success of off-page SEO initiatives, including backlink acquisition, using SEO tools like SEMrush, or Looker Studio. Regularly report on the progress of link-building campaigns and their impact on organic rankings.
• Monitoring our clients’ digital PR, off-page SEO performance and data
• Making contributions to wider SEO strategies which reflect the client’s business objectives, website performance, and available resources to achieve tangible results
• Developing and maintaining strong relationships with clients, including presenting ongoing work in regular meetings
• Keeping up to date with industry developments to ensure continuous development of our off-page SEO knowledge. Contributing proactively with thought leadership, creating and writing content to help share Varn’s expertise within digital PR, SEO and search marketing.
• Contributing to an environment that fosters open communication and trust with all team…