Business Development Manager - Coach Tour & Group

If you know the coach tour world, you know it's built on relationships, reputation and timing. This Business Development Manager role puts you at the centre of that commercial engine, driving group bookings, building national trade partnerships and turning opportunity into occupancy for a leading North Devon resort.

This isn't account management on autopilot. It's about growing a high-value channel, getting in front of operators, and positioning the resort as a go‑to UK destination for coach and group travel.

• Up to £35,000 salary with performance‑related bonus
• Hybrid working with autonomy to shape your own diary
• A commercially influential role with direct impact on revenue
• National travel and exposure across the UK coach tour network
• Opportunity to build and scale a key growth channel
• Supportive senior leadership team with clear expansion plans

• Creating and delivering a focused strategy to grow coach tour and group bookings
• Identifying, approaching and securing new partnerships with tour operators and group organisers
• Driving outbound sales activity, networking and trade engagement to win new business
• Strengthening relationships with regional and national operators to increase repeat bookings
• Analysing market trends and competitor positioning to inform pricing and packages
• Representing the resort at trade shows, industry events and familiarisation visits

• Previous business development or new business sales experience
• Essential experience within the coach tour industry, with existing trade relationships
• Strong commercial awareness with the ability to translate market insight into revenue growth
• Experience managing sales pipelines, forecasts and performance reporting
• Proven ability to negotiate and secure partnership agreements

Working hours:

Monday to Friday, full-time, with occasional weekend commitments for events and familiarisation trips.

If you’re ready to grow group travel revenue and make a visible commercial impact as a Business Development Manager, apply today.