Job Description & How to Apply Below
Location: Bengaluru
Job Title:
City Growth Manager – Walk-ins & Store Growth (South Region)
Location:
Bangalore / Hyderabad
About the Role:
The City Growth Manager will be responsible for driving store walk-ins across the South Region through data-driven marketing strategies. This role requires someone who is extremely strong with numbers and analytics, capable of planning and executing ATL, BTL, digital, and hyperlocal marketing initiatives while closely tracking ROI, footfall growth, and conversion metrics.
Key Responsibilities:
Drive city-level growth strategies to increase walk-ins across retail stores in the South Region.
Plan and execute ATL, BTL, digital, and hyperlocal campaigns to boost store footfall and brand visibility.
Strongly track and analyze metrics such as walk-ins, cost per walk-in, conversion rates, and revenue per campaign .
Use data and analytics to optimize campaigns and improve marketing ROI.
Identify local partnerships, activations, events, and community marketing initiatives to drive footfall.
Work closely with retail operations and store teams to design city-specific growth strategies.
Monitor competitor activity, market trends, and customer behaviour to identify growth opportunities.
Prepare performance reports, dashboards, and insights for leadership on campaign effectiveness.
Requirements:
3–6 years of experience in growth, retail marketing, performance marketing, or city expansion roles .
Very strong analytical and numerical skills with the ability to interpret large datasets and make data-driven decisions.
Hands-on experience with ATL, BTL, digital marketing, and on-ground activations .
Strong understanding of marketing ROI, footfall analytics, and campaign performance tracking .
Ability to manage multiple cities and collaborate with cross-functional teams.
Preferred Background:
Experience in retail, D2C brands, consumer brands, or retail chains .
Experience in driving store walk-ins and city-level growth metrics .
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