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Job Description & How to Apply Below
Key Responsibilities
Visual Merchandising
Own the visual merchandising strategy across all offline touchpoints
Design and execute VM guidelines that balance brand expression with retail practicality
Create layouts for displays, fixtures, shelves, windows, kiosks, and pop-ups
Ensure consistent brand representation across formats, cities, and partners
Collaborate with designers on POS assets, signage, and in-store communication
Regularly audit stores and retail partners to maintain VM standards
Trade Marketing
Plan and execute trade marketing initiatives to support launches, campaigns, and seasonal moments
Develop in-store marketing assets including danglers, shelf talkers, standees, testers, and demo tools
Work with sales teams to align trade plans with business goals
Support retail partners with toolkits, training material, and sell-in stories
Coordinate execution timelines with vendors, printers, and logistics teams
Retail Experience & Performance
Design retail journeys that educate, reassure, and convert customers
Think deeply about shopper behaviour, dwell time, and decision-making at the shelf
Track the effectiveness of VM and trade initiatives using qualitative and quantitative feedback
Continuously optimise layouts and assets based on performance insights
Cross-Functional Collaboration
Work closely with brand, content, product, and sales teams
Translate campaign narratives into strong retail expressions
Act as the bridge between creative intent and commercial execution
What We're Looking For
4–7 years of experience in visual merchandising, trade marketing, retail marketing, or a blended role
Strong aesthetic sensibility with a clear understanding of brand storytelling
Practical experience working with physical retail formats (multi-brand, D2C stores, pop-ups, kiosks, exhibitions)
Ability to think creatively and operationally
Comfortable working with vendors, printers, fabricators, and retail partners
Strong project management skills and attention to detail
A balance of intuition and data-led decision-making
Nice to Have
Experience in lifestyle, fashion, wellness, FMCG, or consumer brands
Exposure to both D2C and general trade / modern trade environments
Ability to create simple mock-ups, layouts, or briefs for designers
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