Marketing Manager

Position: Growth & Marketing Manager
Location: Bengaluru

Growth & Marketing Lead

Location:

Bangalore | Hybrid/WFH flexibility
Joining:  Immediate
Compensation:  Based on role fit and experience

Read This Before You Apply
We value initiative and attention to detail  you are applying through Linked In, please do not rely only on “Easy Apply.” Instead, send us an email with the details mentioned in the Application Process section below. We prioritise thoughtful, complete applications over one-click submissions. This role is for someone who enjoys building, executing, and owning outcomes — so a clear application helps us understand how you think and why you want to be part of ARL.

Who We Are & Why Join ARL
At Ag Research Labs (ARL) , we’re reimagining how India grows, sources, and moves food—because clean, safe, and fairly priced food should be accessible, not exclusive.
Over the past decade, ARL has developed  Airo
360 , India’s first indigenous commercial aeroponics platform engineered for Indian crops, climate variability, and operating economics.
This technology powers  Growize Farms , ARL’s commercial farming platform designed to build and operate high-performance farms with professional execution, structured ownership, and technology-enabled operations.

Through Growize, ARL is building scalable farming infrastructure that combines  technology, operations, and market linkage  to deliver reliable clean food production.
Marketing at ARL is not about noise - trends.
It is about the signal - clarity, trust, demand, and growth.
This role is for someone who can build and run ARL’s marketing engine across brands —  Ag Research Labs, Growize Farms, and Greenlyfe  — and help translate vision into traction.

What You’ll Be Doing (Key Responsibilities)
As a Growth & Marketing Lead , you will:
Build and execute the overall marketing strategy across ARL brands.
Translate business goals into campaigns, funnels, and measurable growth initiatives.
Drive demand generation for  Growize farm ownership, partnerships, and brand visibility .
Build structured content pipelines across website, Linked In, email, and digital channels.
Lead ARL’s storytelling, founder-led content, and thought leadership efforts.
Design and manage inbound lead generation funnels.
Work closely with external partners across  SEO, performance marketing, and distribution .
Coordinate with the in-house  design and video teams  to ensure quality, consistency, and speed of execution.
Track reach, engagement, lead quality, conversion, and campaign performance through dashboards and reports.
Continuously optimise marketing efforts based on data, insights, and business priorities.
This is a  hands-on strategy + execution role . You won’t just guide agencies — you will build the engine with them.

Whom We’re Looking For
4–8 years of experience in  growth marketing, digital marketing, or demand generation .
Strong understanding of  content, SEO, performance marketing, digital funnels, and campaign execution .
Located in Bangalore or willing to relocate to Bangalore.
Ability to manage both  in-house creative teams and external agencies .
Leadership, Strong writing, communication, and messaging instincts.
Comfortable working in an  early-stage environment  with high ownership and ambiguity.
Someone who thinks in systems, acts with urgency, and knows how to move from strategy to execution.

Bonus Points

· Experience in B2B, investment products, infrastructure, or technology-led businesses.

· Experience building marketing channels and digital accounts from scratch and driving them through to measurable results.

· Experience designing and scaling content-driven growth systems.

· Familiarity with Linked In-led growth, founder-led marketing, and long-form brand storytelling.

· Ability to use marketing analytics, dashboards, and data insights to guide campaigns and decision-making.

What You’ll Get at ARL
Competitive compensation with WFH, PF, & Insurance benefits
A high-ownership role shaping ARL’s growth story across multiple brands.
Direct exposure to founders and leadership decision-making.
Opportunity to build a marketing function from the ground up.
A steep learning curve at the intersection of agriculture, infrastructure, clean food, and digital growth.
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