Director of Product Marketing

Location: Bengaluru

About Spot Draft  .
Spot Draft is on a mission to help legal and business teams move faster, together. Our AI-powered contracting platform is redefining how companies manage contracts — and our story deserves to be told in creative, human, and memorable ways.

About the role  .
We’re looking for a   Product Marketing Leader   to shape and scale Spot Draft’s global product marketing function. This role reports directly to the CMO and will define how we position, message, launch, and enable our platform as we deepen our GTM motion and expand globally.
This is a high-impact leadership role at the intersection of Product, Sales/CS, and Marketing — responsible for building the narrative, strengthening enterprise positioning, and ensuring our GTM engine is aligned, structured, and revenue-focused.

Day to Day:

1. Positioning & Messaging
Own and evolve Spot Draft’s core positioning, messaging, and category narrative.
Translate product capabilities (including AI innovations) into differentiated, enterprise-ready value propositions.
Ensure consistent messaging across all touchpoints, including website, sales collateral, product launches, analyst briefings, field enablement, marketing campaigns
Lead a team thats de facto the persona and segment value proposition experts.

2. Product Launch & GTM Strategy    Lead end-to-end GTM strategy for new products, features, pricing and enterprise offerings.
Define ICP segmentation, buyer personas, and commercial messaging aligned to revenue goals.
Partner closely with Product, Sales, and Customer Success to drive structured, scalable launches, providing a feedback loop to product as the main voice of the field

3. Sales & Revenue Enablement    Build and scale a world-class enablement engine to support global revenue  teams (US, EMEA, APAC).
Equip teams with battle cards, pitch decks, competitive insights, and ROI narratives.

4. Competitive & Market Intelligence    Own competitive strategy and market insights to inform positioning and roadmap communication.
Partner with analysts and industry stakeholders to strengthen category credibility.
Be the voice of the market for the company

5. Build & Lead the PMM Function
Hire, mentor, and scale a high-performance Product Marketing team.
Establish clear operating rhythms, metrics, and accountability frameworks.
Work with leadership on quarterly planning, forecasting, and global GTM alignment.

Requirements:

10–12+ years   of experience in Product Marketing within B2B SaaS environments.
Proven experience building and leading high-performing PMM teams.
Strong positioning and messaging expertise.

Experience with persona and segment based GTM
String experience in driving global enablement
Demonstrated ability to drive structured GTM execution with measurable pipeline impact.
Deep understanding of SaaS funnels — from positioning to MQL, SQL, pipeline, and revenue.
Experience partnering closely with Product leadership and enabling global Sales teams.
Exposure to US and EMEA markets is strongly preferred.

Why Spot Draft?
Brilliant teammates—Work with some of the sharpest minds in legal tech.
Expand your network—Interact with top founders, investors, and industry leaders.
Real impact—Take ownership of projects and see your work in action.
Big goals, bold moves—We trust you to deliver, innovate, and push boundaries.

Our Core Values
Our business is to delight Customers
Be Transparent. Be Direct
Be Audacious
Outcomes over everything else
Elevate each other
Be Passionate. Take Ownership.
Be 1% better every day

All candidates’ personal data shared during the recruitment process will be handled with utmost confidentiality and used solely for hiring purposes, in line with applicable data protection regulations.

* Spot Draft is an equal-opportunity employer. Candidates will not be discriminated against based on race, ethnicity, color, religion, caste, sex, gender identity, sexual orientation, national origin, veteran, or disability status.