Director - Paid Marketing & CRM

Location: Bengaluru

Role Overview :
We are looking for a Performance-Driven Digital Marketing Leader who has deep hands-on experience in scaling high-volume lead generation through Meta (Facebook & Instagram) and Google Ads platforms.

This role will own the entire digital acquisition funnel, from campaign strategy to lead quality, conversion optimization, and revenue impact.

Key Responsibilities:

Lead Generation & Performance Marketing Ownership

• Own and drive large-scale lead generation campaigns across:
- Meta Ads (Facebook & Instagram) – Primary channel
- Google Ads (Search, Display, You Tube)

• Build, execute, and continuously optimize performance campaigns focused on lead volume growth, lead quality improvement, CAC and ROAS optimization.

• Drive full-funnel campaign strategy across acquisition, remarketing, and conversion stages.

Funnel & Conversion Optimization

• Own the end-to-end lead funnel:
Ad → Landing Page → Lead Form → CRM → Sales → Enrollment

• Partner closely with Sales and CRM teams to improve lead-to-enrollment conversion and reduce junk leads.

• Design and execute A/B tests across creatives, audiences, landing pages, and bidding strategies.

Campaign Execution & Budget Ownership

• Manage and optimize large performance marketing budgets.

• Drive efficiency across key metrics such as CPL, CAC, Conversion Rates, Revenue & ROI.

• Build data-backed scaling strategies across channels.

Experimentation & Growth

• Design and execute marketing experiments to unlock growth opportunities.

• Leverage AI tools, automation, and data analytics to improve campaign efficiency.

• Stay updated with platform algorithm changes and new ad product launches.

Stakeholder & Team Collaboration

• Work closely with Product, Sales, Analytics, and Creative teams.

• Drive accountability through performance dashboards and reporting.

• Lead and mentor performance marketing teams and agency partners.

Must-Have Requirements

• 8–14 years of experience in Performance Marketing / Digital Marketing.

• Strong hands-on experience running Meta Ads & Google Ads lead-gen campaigns.

• Proven track record of scaling qualified leads and improving conversion funnels.

• Experience managing high monthly performance marketing spends.

• Strong understanding of lead funnels, CRM integration, and attribution tracking.

• Prior experience in D2C or EdTech lead generation roles.

• Highly data-driven and experimentation-focused mindset.

Success Metrics in This Role

• Lead volume growth with improved lead quality

• CPL & CAC optimization

• Lead-to-enrollment conversion improvement

• ROAS and revenue contribution

• Funnel efficiency improvements