Digital Marketing Manager

Location: Bengaluru

Role Overview
We’re looking for a  Performance Marketing Manager  to own and scale our paid marketing efforts across  Meta, Google, and India’s leading marketplaces (Amazon, Flipkart, Myntra, etc.) . This role sits at the intersection of growth, data, and execution – owning end-to-end performance outcomes across the funnel, from acquisition to conversion and repeat.
You’ll be responsible for driving efficient growth on our  own D2C channel , while also leading  marketplace campaign strategy and execution , especially during high-impact sale moments.

Key Responsibilities
Performance Marketing (D2C)
Own and scale paid performance marketing across  Meta (Facebook & Instagram)  and  Google (Search, Shopping, Display, You Tube) .
Drive full-funnel growth across acquisition, conversion, and repeat for Mokobara’s D2C business.
Lead creative experimentation and testing across formats, messaging, audiences, and landing pages to continuously improve performance.
Own budget planning, allocation, pacing, and efficiency across channels.
Marketplaces (Amazon, Flipkart, Myntra, etc.)
Lead campaign planning and execution across key marketplaces, aligned with business priorities and sale calendars.
Plan, execute, and optimize  festive sales, mega events, and BAU bursts  across marketplaces.
Work closely with marketplace POCs to track mid-event performance, identify trends, monitor competitive activity, and drive real-time optimizations.
Partner with marketplace ops and internal stakeholders to ensure smooth execution and hygiene across listings, inventory readiness, and campaign setups.
Analytics Excellence
Track and monitor core performance metrics on a  daily  basis.
Conduct deep-dive performance analysis and root-cause diagnostics to identify growth opportunities and fix leakage.

What Makes You a Great Fit
4-6 years of experience  in performance marketing, ideally in a fast-paced  D2C brand or agency environment .
Proven experience owning  end-to-end performance budgets  with clear accountability for outcomes.
Strong hands-on expertise across  Meta, Google Ads , and  marketplace advertising platforms .
Highly data-driven - comfortable diving deep into numbers, dashboards, and insights.
A natural stakeholder manager - able to work seamlessly with internal teams, external partners, and marketplace POCs.
Bias for action, ownership, and continuous improvement.