Senior Marketing Specialist

Location: Bengaluru

Senior Digital Marketing – Demand Generation (Service Now Partner Ecosystem)

Role Summar
We are looking for a hands-on  Senior Digital Marketing person– Demand Generatio n to design and execute focused, high-impact marketing campaigns that drive qualified pipeline growth for our Service Now consulting business
.This role owns  end-to-end campaign strategy and executio n, working closely with Sales, Pre-Sales, and Delivery leaders. The primary responsibility is to plan and run  single, outcome-driven campaigns (90-day cycles ) that address real buyer problems and directly support sales conversations
.This is not a brand-only role. Success is measured by  pipeline contribution and sales enablemen t, not vanity metrics
.Key Responsibilitie
sCampaign Strategy & Ownershi
pDefine clear  marketing problem statement s specific to the Service Now services market
.Design  single-theme, focused campaign s with measurable business outcomes
.Own campaign objectives, target audience definition, messaging, execution, and reporting
.Translate Service Now capabilities into  buyer-relevant value narrative s
.Demand Generation Executio
nPlan and execute integrated campaigns using a mix of
:

Thought leadership conten
tWebinars / virtual CXO briefing
sAccount-based or persona-based outreac
hSales enablement asset
sDevelop a  90-day execution pla n with clear milestones
.Prioritize activities based on impact, budget, and team bandwidth
.Content & Asset Develop men
tOwn the creation of  one primary campaign asse t (e.g., POV document, industry brief, CXO guide, case study pack)
.Work with internal SMEs, delivery leaders, and external vendors to produce high-quality content
.Ensure assets are  sales-usabl e, not just marketing collateral
.Sales Collaboratio
nPartner closely with Sales leaders to
:

Align campaign goals with active sales prioritie
sEnable sales teams with campaign messaging and asset
sSupport account-level conversation
sGather continuous feedback from Sales and refine campaign execution accordingly
.Measurement & Reportin
gDefine and track  meaningful campaign metric s such as
:

Marketing Qualified Accounts (MQAs
)Sales Accepted Leads (SALs
)Pipeline influenced / generate
dRegularly review performance and optimize the campaign based on results
.Stakeholder Managemen
tCoordinate with internal teams:
Sales, Pre-Sales, Delivery, Leadership
.Manage external agencies or freelancers when required
.Communicate progress, risks, and outcomes clearly to leadership
.Target Experienc
e6–10 years of B2B marketing experience, preferably in
:

IT service
sSaa
SSystem Integrators / Consulting firm
sStrong exposure to  enterprise demand generatio n
.Experience working with  Sales-led organization s
.Prior experience in or around  Service Now ecosyste m is a strong advantage
.Required Skill
sCore Marketing Skill
sDemand generation strateg
yCampaign planning & execution (end-to-end
)B2B enterprise marketin
gAccount-based marketing (ABM) fundamental
sContent strategy & messagin
gService

Now / IT Services Understand in
gAbility to understand and market
:

Service Now platforms and module
sConsulting & implementation service
sDigital transformation narrative
sComfort working with technical and delivery teams
.Sales Alignment Skill
sStrong collaboration with Sales team
sUnderstanding of enterprise buying cycle
sAbility to translate marketing output into sales conversation
sPipeline-oriented thinkin
gAnalytical & Measurement Skill
sDefining success metrics beyond vanity KPI
sCampaign performance analysi
sPipeline and revenue attribution understand in
gData-driven decision makin
gCommunication & Stakeholder Skill
sClear written and verbal communicatio
nAbility to influence without authorit
yStructured thinking and prioritizatio
nPresentation and storytelling skill
sSoft Skills & Mindse
tOwnership mindset – treats campaigns like a mini busines
sComfortable making trade-offs and saying “no
”Curious about buyer problems, not just product
sAdaptable and willing to course-correct quickl
yStrong collaboration over solo executio
nSuccess in This Role Looks Lik
eSales teams actively use marketing assets in conversation
sCampaigns consistently influence or generate pipelin
eClear alignment between marketing activity and revenue goal
sLeadership can see  what worked, what didn’t, and wh

y