Conversion Rate Optimization Specialist

Location: Bengaluru

We’re hiring a  CRO  Specialist who can:
Create their own hypotheses using analytics and user behaviour insight
Implement changes themselves (primarily in Word Press, and sometimes other CMS platforms)
Run experiments and iterate based on results.
You will work across a variety of client websites and landing pages, collaborating with SEO, Paid Media, Content, and Development to improve performance across the funnel.

We are offering a competitive CTC of ₹10–12 LPA, exceeding current market standards for this role. This reflects our commitment to attracting and rewarding top talent with compensation that truly matches their skills and impact.

Responsibilities
CRO strategy and experimentation
Identify CRO opportunities using quantitative and qualitative insights
Create a prioritised testing roadmap (impact, confidence, effort)
Build hypotheses and define success metrics (conversion rate, lead quality, revenue per session)
Plan and run A/B tests and split tests, including setup, QA, and analysis
Document learnings and roll wins into “always-on” improvements
Analysis and user behaviour insight
Use GA4 and other analytics sources to spot drop-offs, friction points, and high-intent journeys
Use heatmaps, session recordings, and on-page surveys to understand visitor behaviour
Audit landing pages and funnels and provide clear, actionable recommendations
Hands-on implementation (core requirement)
Implement CRO changes directly in Word Press (and occasionally Shopify or other CMS)
Make front-end changes using HTML/CSS and basic JavaScript when needed
Work with tracking and experimentation scripts and ensure clean measurement
Partner with developers for larger changes, but own delivery where changes are within your capability
Collaboration and communication
Communicate clearly with UK stakeholders and clients, including rationale and expected outcomes
Translate data into simple recommendations that non-technical teams can act on
Coordinate with Design/Dev for changes that require deeper build work.

Qualifications
2+ years experience in CRO, UX optimisation, performance optimisation, or landing page optimisation
Agency experience is a plus, not essential, but you must be comfortable working across multiple websites and industries

Required Skills
Strong understanding of user journeys, funnels, and conversion drivers
Confident forming hypotheses and prioritising experiments

Experience with A/B testing and experimentation workflows
Comfortable analysing results and making decisions from imperfect data

Preferred Skills
Strong working knowledge of GA4

Experience with behaviour tools such as Hotjar and/or Crazy Egg (or equivalent)
Familiarity with tag management and tracking best practice (GTM preferred)
Strong Word Press experience (page templates, theme constraints, builders, plugin awareness)
Working knowledge of HTML/CSS
Basic JavaScript ability for light UI tweaks and testing/tracking support
Able to QA changes across devices and browsers before pushing live
Copywriting awareness (headlines, CTAs, clarity, objection handling)
Strong written and spoken English
Able to present insights and actions clearly to UK-based stakeholders
Organised, reliable, and proactive

Benefits include:
Hybrid working (Bangalore)
Paid time off
Training and development support (tools, courses, certifications)
Clear progression opportunities as CRO becomes a larger function within Loop Digital