Senior Performance Marketing Manager

Location: Bengaluru

About us
Avo Automation is an industry-leading test automation platform dedicated to revolutionizing how businesses approach software quality. Emerging from stealth mode in late 2020, we have focused on transforming the way organizations think about software quality. Our AI-driven, no-code platform delivers continuous quality assurance across key business processes and supports over 200 technologies. With efficient test data management and machine learning capabilities, our platform enables teams to enhance quality, conduct efficient data validation, and reduce time to market.

Overview
We’re looking for a Senior Performance Marketing Manager to own and scale our paid acquisition engine across Google Ads and Linked In Ads, with a strong focus on pipeline impact, ROI, and account-based strategies.
This is a hands-on role for someone who is as comfortable setting strategy as they are executing and optimizing campaigns daily. You will own paid media performance end-to-end, from targeting and messaging to conversion, attribution, and revenue impact.
Responsibilities
Own and execute paid campaigns across Google Ads and Linked In Ads for:
Lead generation
Brand awareness
Account-Based Marketing (ABM)

Build and optimize campaigns with clear pipeline, CPA, and ROI targets

Develop and run intent-based campaigns, using intent data and signals to prioritize accounts and audiences

Continuously test and optimize:
Targeting
Bidding strategies
Creatives and messaging
Landing pages and conversion paths

Work closely with:
Sales and Rev Ops on funnel alignment and attribution
Content and product marketing on messaging and offers
Track and report on performance across the full funnel:
CTR, CVR, CPL, CPA
MQL, SQL, pipeline, and revenue contribution

Support ABM strategy execution, including account targeting, personalization, and retargeting

Contribute to SEO strategy and performance (hands-on experience is a plus, not mandatory)

Identify new opportunities to improve efficiency, scale what works, and stop what doesn’t

Qualifications
7–9+ years of experience in B2B SaaS marketing
Proven, hands-on experience running Google Ads and Linked In Ads at scale
Strong track record of hitting or outperforming targets
Deep understanding of:
Paid media metrics and attribution
B2B funnels and long sales cycles

Experience with intent tools and intent-driven campaigns (strong plus)

Comfortable working in a target-driven, high-ownership environment

Analytical, structured, and outcome-oriented

Able to balance strategy with day-to-day execution

Desired Skills
SEO experience
ABM platform experience
Experience working closely with Rev Ops
Familiarity with attribution tools and multi-touch models

Why Join Avo Automation
High ownership, real impact on revenue
Close collaboration with Sales and Rev Ops
Opportunity to shape and own the paid growth function
Work with a team that values clarity, experimentation, and results
Interested? Apply or reach out directly.