Performance Marketing Sr Associate

Location: Bengaluru

Role - Performance Marketing Sr. Associate

Location - Bangalore, HSR Layout

About Appsforbharat

Apps For Bharat  is building beautifully crafted, AI-first consumer experiences that help millions of Indians connect with spirituality and culture. We're backed by Peak XV Partners, Elevation, Fundamentum, and other top-tier investors, and are one of India's fastest-growing Series C consumer-tech companies.

Our flagship product,  Sri Mandir , is the world's largest platform for Hindu devotees, powering rituals, teachings, personalized recommendations, and a thriving devotional community.

India's $44B devotion economy is still largely offline, and we're bringing structure, accessibility, and meaning to this massive market, where design plays a central role in shaping user behavior at scale.

Position Overview

We are looking for a motivated and detail-oriented Performance Marketing Sr. Associate to join our team. This role is ideal for someone passionate about digital marketing and eager to gain hands-on experience in executing, monitoring, and optimizing not just performance marketing campaigns across various platforms but also keen to learn and move some business metrics

Key Responsibilities

Campaign Execution & Growth

Independently plan, launch, and manage paid campaigns across Google Ads, Meta (Facebook, Instagram), and other digital platforms.
Own end-to-end campaign execution from strategy to delivery, ensuring alignment with business objectives.
Scale campaigns while maintaining efficiency on key performance indicators (CPA, ROAS, CM).

Analytics & Business Impact

Track and analyze marketing performance not only at the campaign level (CTR, CPC, CPA, ROI) but also at the business impact level (Revenue growth, CM1, CM2, Baseline contribution).
Perform detailed RCA (root cause analysis) for metric fluctuations and provide actionable insights to drive growth.
Develop dashboards and reporting structures for transparent visibility of performance metrics.

Optimization & Experimentation

Drive continuous A/B testing on creatives, audiences, landing pages, and messaging.
Coordinate with content and creative teams to ensure impactful storytelling that drives conversions.
Proactively test new ideas, channels, and formats that can unlock step-jump growth.

Cross-functional Collaboration

Work closely with category managers to align campaigns with puja calendar, seasonal spikes, and product launches.
Collaborate with CRM, product, and influencer teams to drive multi-channel impact beyond just paid performance.
Contribute to brainstorming and execution of branding + performance initiatives that improve baseline business metrics.

Requirements

2 – 5 years of experience in performance marketing with proven results in scaling campaigns and driving business growth.
Strong understanding of paid media platforms ( Meta Ads Manager, etc.).
Advanced Excel/Google Sheets skills for reporting and analysis.
Strong analytical mindset with ability to link campaign performance to business outcomes.
Excellent communication skills and ability to work cross-functionally.
Problem-solving attitude with ownership to drive business results, not just campaign metrics.

Preferred Skills

Experience in handling large-scale budgets with efficiency.
Familiarity with analytics tools like Google Analytics, Looker Studio, or similar.
Ability to thrive in a fast-paced, growth-oriented environment.

Apply today to kickstart your career in marketing and make an impact!

Skills:

- Google Adwords, campaign management and ADS