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Job Description & How to Apply Below
Location: Bengaluru
About the Role We are looking for a Paid Media Specialist who is passionate about performance marketing and has strong hands-on experience in running high-converting campaigns across Google Ads and Meta Ads . The ideal candidate will come from an agency background and have a proven track record of driving profitable growth for D2C, e-commerce, or FMCG brands .
This role requires a data-driven marketer who can scale digital revenues by optimizing campaigns for sales, leads, and measurable ROI. You will work closely with cross-functional teams to plan, execute, and optimize paid media strategies that directly impact business profitability.
Key Responsibilities Plan, launch, and manage paid media campaigns across Google Ads (Search, Display, Shopping, You Tube, Performance Max) and Meta Ads (Facebook & Instagram).
Drive sales, leads, and conversions that directly contribute to revenue growth and profitability.
Conduct audience research, build targeting strategies, and optimize bidding to maximize ROAS .
Continuously monitor, analyze, and optimize campaigns to achieve KPIs such as Revenue, CPL, CPA, and ROAS .
Collaborate with creative, design, and web teams to ensure ad creatives and landing pages are optimized for conversions.
Implement and manage conversion tracking using Google Analytics, Google Tag Manager, and Meta Pixel to track user journeys and funnel performance.
Prepare detailed performance reports with clear, actionable insights for internal stakeholders and clients.
Stay updated with the latest paid media trends, platform updates, and best practices.
Requirements 2+ years of hands-on experience managing Google Ads and Meta Ads campaigns.
Mandatory agency experience , managing multiple client accounts.
Prior experience working with D2C, e-commerce, and/or FMCG brands .
Demonstrated success in driving profitable website sales and achieving strong ROAS .
Strong understanding of conversion tracking, campaign optimization, and sales funnels .
Experience with e-commerce and/or lead generation campaigns .
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