Growth Marketing Manager

We are seeking a  results-oriented and strategic Growth Marketing Manager  to lead our client acquisition initiatives through impactful outreach campaigns and webinar-led content marketing. This role will own the entire lifecycle of multi-channel campaigns, drive webinar-led acquisition end-to-end, manage brand reputation across digital touchpoints, and collaborate cross-functionally to deliver measurable growth outcomes.

Job Description

Key Responsibilities:

Webinar-Led Acquisition Strategy

Own  end-to-end webinar management  as a key growth and content marketing channel, including:

Speaker & topic finalization, and upgrading deck theme & pitch.
Video & creative production:
Oversee shoot coordination for video ads, creating videos from raw files, image ads & copywriting, text ads, QR code & link setup.
Oversee Landing page creation and complete flow setup
Campaign orchestration for event reminders and webinar community management.
Execution management: webinar hosting, chat/Q&A moderation, poll management, etc.
Maintain P&L for this channel with complete ownership of business metrics.

Client Outreach & Campaign Automation

Plan, execute, and optimize multi-channel client acquisition and engagement campaigns via email, Whats App, SMS, and push notifications.
Leverage automation tools such as MoEngage, Web Engage, Zepic, etc., to build targeted journeys and lifecycle campaigns.
Collaborate with product, design, content, and analytics teams to segment audiences and personalize communication.

Requirements

3-4 years of experience in digital marketing or growth roles.
Proven experience managing marketing automation platforms (MoEngage, Web Engage or equivalent).
Strong strategic thinking with hands-on ability to execute and optimize.
Excellent communication skills – written and verbal – with a knack for crafting user-facing content.
Strong project management and stakeholder coordination skills.
Data-driven decision-making and familiarity with campaign analytics tools.

Preferred

Experience in fintech, consumer tech, or subscription-driven businesses.
Prior ownership of app acquisition/reviews or app store optimization is a plus.
Familiarity with webinar platforms and martech automation ecosystems.