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Job Description & How to Apply Below
Meta Ads Specialist (Facebook & Instagram)
Experience:
Minimum 3 Years
Employment Type:
Full-time
Location:
On-site, Bangalore
Role Overview
We are looking for a performance-driven Meta Ads Specialist with hands-on experience in managing and scaling Facebook and Instagram ad campaigns. The ideal candidate should be strong in lead generation, funnel optimization, audience targeting, and ROAS-driven performance marketing.
Key Responsibilities
- Plan, execute, and optimize Meta (Facebook & Instagram) ad campaigns for lead generation and conversions
- Build and manage campaign structures, ad sets, creatives, and budgets
- Perform audience research, custom audiences, lookalike audiences, and retargeting strategies
- Monitor key metrics such as CPL, CPA, CTR, ROAS, conversions, and ad frequency
- Conduct A/B testing on creatives, audiences, copies, and landing pages
- Analyze performance data and prepare weekly/monthly performance reports
- Work closely with creative and content teams for ad copies, creatives, and video ads
- Implement Meta Pixel, Conversion API, and ensure accurate event tracking
- Stay updated with Meta platform changes, policies, and best practices
- Scale profitable campaigns while maintaining performance benchmarks
Required
Skills & Qualifications
- Minimum 3 years of hands-on experience running Meta Ads (Facebook & Instagram)
- Proven experience in lead generation and performance marketing
- Strong understanding of Meta Ads Manager, pixel setup, and tracking
- Experience with budget scaling and performance optimization
- Ability to analyze data and derive actionable insights
- Good understanding of funnels, landing pages, and conversion optimization
- Strong communication and reporting skills
Good to Have (Preferred Skills)
- Experience in real estate / B2C lead generation
- Knowledge of Google Analytics, Google Tag Manager, Looker Studio
- Experience with high-budget ad accounts
- Familiarity with CRM integrations and lead management systems
What We Offer
- Opportunity to work on high-impact performance campaigns
- Growth-oriented work environment
- Competitive salary based on experience
- Learning and upskilling opportunities
Salary Range - (6 - 8 LPA)
How to Apply
Interested candidates may apply directly on Linked In or share their resume to mentioning:
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