Senior Manager Business Development - Admissions

Location: Bengaluru

About Us:

Founded in 2010, Ekya Schools offers progressive K-12 education through CBSE, ICSE, and Cambridge IGCSE curricula, emphasizing experiential learning. Drawing from the legacy of the CMR Group, we nurture lifelong learners equipped to thrive in a dynamic and evolving world.

Position Overview:

We are seeking a results-driven Senior Manager Business Development – Admissions to spearhead initiatives that drive revenue growth and expand student enrollment. The ideal candidate will have expertise in admissions processes, on-ground activation, and building partnerships that enhance the institution's market presence. They will also leverage CRM tools to optimize lead management and conversion, ensuring a seamless experience for prospective families.

Key Responsibilities:

Admissions and Revenue Growth
Develop and implement strategic plans to increase student enrollment and achieve revenue targets.
Create and manage a robust admissions pipeline, ensuring steady growth in applications and conversions.
Analyze enrollment data and trends to forecast future opportunities and address challenges proactively.

On-Ground Activation and Outreach
Plan and execute on-ground targeted events, campaigns, and activations to attract prospective families.
Collaborate with the marketing team to ensure campaigns resonate with target demographics.
Organize open houses, school tours, and engagement programs to showcase the institution's offerings.

Partnership Development
Identify, develop, and nurture partnerships with preschools, K–10 schools, corporates, and community organizations to build a strong referral and lead generation ecosystem.
Actively network and build long-term relationships with stakeholders in the education ecosystem through outreach programs, school visits, and field engagement.
Develop and implement innovative engagement strategies as part of networking and building relationships.
Lead negotiations and finalization of partnerships with a target of securing admissions
annually via these channels.
Maintain a structured partnership pipeline and track lead conversions aligned with key admission.

CRM Management
Oversee CRM implementation and utilization to ensure efficient lead tracking and follow-up.
Leverage CRM insights to refine outreach strategies and improve conversion rates.
Train the admissions team on best practices for CRM usage and engagement workflows.

Team Leadership and Collaboration
Lead the admissions team, fostering a culture of accountability and innovation.
Work closely with academic, operations, and marketing teams to align admissions goals with institutional priorities.
Mentor and develop team members to enhance their performance and professional growth.

Market Research and Competitive Analysis
Monitor trends in education and admissions to stay ahead of the competition.
Conduct market analysis to identify new opportunities for revenue growth and diversification.
Use insights to refine admissions strategies and value propositions.

Key Skills & Competencies

Strong business development & sales acumen
Strategic mindset with a data-driven approach
Exceptional interpersonal & communication skills
Ability to lead teams and collaborate cross-functionally
Strong analytical and reporting capabilities
Familiarity with CRM systems
Excellent presentation & negotiation skills

Qualifications & Experience

Education:

Bachelor's degree in Business, Marketing, or a related field (MBA preferred)

Experience:

Minimum of 8+ years in business development, admissions, revenue growth within the education sector or allied industries.
Expertise in Activation:  Proven track record in planning and executing successful on-ground campaigns.
CRM Knowledge:  Experience in using CRM tools to manage admissions pipelines.
Revenue Focus:  Strong understanding of revenue generation strategies in an educational context.
Leadership

Skills:

Ability to lead and inspire teams to deliver exceptional results in a high-pressure environment.
Analytical Mindset:  Ability to interpret data and use insights to refine strategies and improve outcomes.

We would love to hear from you!