Job Description & How to Apply Below
About YAAS!
We help brands become creators. We work end to end - from ideation, scripting, acting, creating AI avatars, filming, production, editing, to uploading and everything in between. We've earned the trust of India's leading brands including Zoho, Zerodha, Vodafone-Idea, Zepto, Cleartrip, GoKwik to name a few through our creative process and track record of delivering results consistently. Our channels garner a total of 400 million+ views month-on-month.
You can read through the role expectations and apply for the role by filling this form.
About the Role:
As a Copywriter at YAAS, you will be responsible for researching, writing, and guiding the creation of engaging short-form video content for platforms like Instagram. Your writing will play a key role in shaping content that drives audience engagement, channel growth, and brand perception.
Responsibilities:
Write 45–50 short-form video scripts tailored for social media platforms.
Develop engaging content formats that help tell stories in interesting and memorable ways.
Contribute to the entire video production journey, ensuring the script translates effectively on screen.
Be present during shoots and work alongside the team as a writer-director for organic content.
Take ownership of a page’s growth by refining writing styles, editing direction, and content formats that make the page stand out.
Learn to integrate brand messaging naturally within organic video content scripts.
Qualifications:
1–2 years of experience in content creation or copywriting, preferably with agency experience, working with brands, creators, or social media platforms with measurable engagement.
Required Skills:
Strong research skills and ability to identify trending topics in relevant niches.
Excellent writing abilities without over-reliance on AI tools (should use LLMs strategically to enhance thinking and identify trends, not replace original writing).
Understanding of visual storytelling and how scripts translate to video.
Demonstrated ability to write engaging hooks and maintain viewer attention.
Experience analysing content performance data and adjusting strategy accordingly.
Portfolio of previous work showing writing quality and engagement results.
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