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Job Description & How to Apply Below
Location: Bengaluru
About Vidrow
Vidrow is a creative marketing agency started by IIT Kanpur alumni. At Vidrow we’re building an analytics driven content engine for performance and awareness marketing in the digital universe. We have developed content creation processes that are optimized for scaling performance marketing and platform native awareness marketing. We are partnering with high-growth consumer tech app brands (with larger TAM) across all industries and helping them optimize their user acquisition.
About the Role
This isn't a traditional creative role. You won't be spending weeks crafting a single piece of content. You'll be running a high-velocity creative engine — leading a team of 5, shipping 400+ videos a week, and treating every hook, script, and cut as a hypothesis waiting to be proven. If you think in frameworks. If you feel when a hook lands before the data tells you.
You get a quiet kick out of watching CAC drop because of something you made. If that sounds like you, read on.
What you’ll do ?
Creative Strategy & Direction
Own the creative strategy for performance marketing video campaigns across clients and verticals
Deconstruct what makes content convert — build repeatable creative frameworks, hook formulas, and scripting structures the entire team can execute against
Study winning ads, cultural trends, and platform behavior to stay ahead of what's working and why
Work with a large pool of freelance writers for writing scripts at scale for performance marketing and find new wins and how to scale that.
Production at Scale
Oversee the production of 400+ videos per week without compromising on quality or performance intent.
Build and manage efficient content pipelines — from brief to script to final cut — that allow the team to move fast without chaos
Work closely with editors, motion designers, and writers to ensure output is aligned with creative strategy
Team Leadership
Lead, mentor, and inspire a team of 5 professionals (content ops, writers and editors)
Run creative reviews, feedback sessions, and performance debriefs that sharpen the team's instincts over time
Foster a culture of experimentation — where testing a new hook format is encouraged and a failed creative is a learning, not a loss
Set weekly output targets, manage workloads, and ensure delivery timelines are consistently met
Performance & Iteration
Partner with media buyers and performance teams to understand what metrics matter — ROAS, CAC, CTR, thumbstop rate, hold rate — and make creative decisions rooted in those signals
Analyze creative performance data to identify patterns, double down on winners, and kill what isn't working — fast
Run structured creative tests (hook variations, formats, CTAs) and document learnings into a living playbook
Regularly present creative performance insights and recommendations to clients and internal stakeholders
Client Collaboration
Serve as a creative thought partner for clients — understanding their brand, audience, and performance goals
Lead creative briefings and presentations with clarity and confidence
Set realistic expectations around creative testing and timelines, and communicate proactively when pivots are needed
What We're Looking For
A plus point if you're from a tier 1 college - IIT, BITS or NIT.
Deep understanding of short-form video formats — Reels, Tik Tok, You Tube Shorts — and what makes them work on a platform level
Strong writing skills — you can craft a scroll-stopping hook as naturally as you breathe
Experience managing or mentoring a creative team
Comfortable working in a high-volume, fast-paced environment — 400 videos a week is not a typo
Data-literate — you can read a performance dashboard and let it inform your next creative decision
Someone with an analytical / data driven mindset
You'll Thrive Here If You
Get genuinely excited when you crack a hook that stops the scroll
Can context-switch between big-picture creative thinking and granular production details in the same afternoon
Believe creativity is a system, not just a spark
Are as comfortable giving feedback on a script as you are reviewing an edit
See performance data as something that helps your write better rather than a creative constraint
What We Offer
A front-row seat to how performance creative is evolving in real time
Ownership of a high-impact function with real creative authority
A fast-moving team that ships, learns, and iterates — no bureaucracy, no slow approvals
Competitive compensation + performance incentives
[Benefits, flexibility, and location details — to be discussed]
Location :
Bengaluru
Full Time : 6 day a week work
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