Creative Strategist & Copywriter

Location: Bengaluru

Looking for a  Creative Strategist & Copywriter  for a fast-scaling, purpose-led  D2C nutrition brand  backed by marquee investors and recently featured on Shark Tank India.

Key Responsibilities:

Create High Performing Direct Response Creatives for Performance Marketing. Own the entire process & final output. Concept, Script, oversee the Shoot wherever required (internal / external), Final Output. This will include various kinds of creatives – Videos & Statics – UGC, Influencers, Product Centric etc
Be on top of creative performance:
What’s Working & What Not; and Why
Collaborate with Internal teams (Performance, Writers, Designers / Editors, Nutrition) & External Agencies to create compelling creatives, in line with business goals
Conduct research and gather insights to inform copywriting strategy
Strengthen the ecosystem of best in class, fit for purpose Creative partners to work with
Stay up to date with industry trends & best practices in Direct Response Copywriting & Brand Storytelling
Develop & Execute Creative Strategy for the organisation. Take ownership of brand’s Creative Output across formats – including Performance Creatives & Brand Campaigns
Ensure coherence of Brand Voice across all creative touchpoints

Qualifications:

• 3–5 years of relevant experience in creative strategy, advertising, content, or brand building.

• Proven track record of working on consumer brands- preferably D2C, FMCG, Health & Wellness

• Strong grasp of digital-first storytelling and brand thinking

• A sharp eye for copy, design, and visual storytelling

• Excellent communication and presentation skills

• Comfortable managing creative workflows with external partners and in-house teams.

• Passionate about purpose-driven brands and the health & wellness space

• Experience working with D2C brands either in an agency/brand side is desirable