Copywriter

Location: Bengaluru

Pepper  is a leading content marketplace that helps brands scale high-quality content through a powerful blend of technology, talent, and strategy. Working with 2,500+ brands globally—including Amazon, Google, Adobe, HDFC Bank, and Adani—Pepper enables end-to-end content creation across formats, platforms, and industries.
Pepper seeks a creative and strategic  Copywriter  to drive campaign and BAU content across brands in our marketplace ecosystem. This role supports multiple client mandates by crafting high-impact, platform-specific copy that aligns with brand voice, campaign objectives, and performance goals.
This is a  full-time contractual, in-office role based out of Bengaluru .

Key Responsibilities
Lead copy development for campaign and BAU content across multiple digital touchpoints.
Write platform- and brand-specific copy for social media (organic & paid), websites, and digital campaigns.
Conceptualise campaign ideas, key messages, and storytelling frameworks in collaboration with designers and strategists.
Create performance marketing copy focused on conversions, CTRs, and audience engagement.
Develop product, packaging, and e-commerce copy, including brand store and marketplace creatives.
Write website and landing page content aligned with brand positioning and user journeys.
Create scripts for product videos, explainer videos, AI-led videos, and corporate/stock videos.
Develop recipe and product usage scripts where applicable.
Support basic content planning and ideation, aligning with campaign objectives and timelines.
Leverage AI-assisted tools for content creation, optimisation, and ideation while maintaining quality and originality.
Collaborate closely with designers, video editors, and account managers to ensure consistency, clarity, and impact across all deliverables.

Required Qualifications
3+ years of experience in copywriting for digital brands, agencies, or content platforms.
Strong experience writing campaign-led and performance-driven copy.
A solid understanding of social media platforms, digital marketing funnels, and audience behaviour.
Ability to adapt tone and messaging across brands, formats, and platforms.
Experience working closely with design and video teams in an agency or fast-paced setup.
Strong command of language, storytelling, and brand voice development.
Comfort using AI tools to enhance productivity and optimise content.
Ability to manage multiple projects, timelines, and stakeholders efficiently.