Content Writer​/Copywriter

Location: Bengaluru

Role Overview :
We are seeking a talented and creative Content Writer to join our marketing team. The ideal candidate will have a flair for writing compelling content tailored to the real estate industry, with a focus on engaging our target audience and enhancing our brand presence.

Key Responsibilities:

● Content Creation:
Develop high-quality content for various platforms, including websites, blogs, social media, newsletters, and brochures, ensuring alignment with the company's brand voice and marketing objectives. '

● Market Research:
Conduct thorough research on real estate market trends, property insights, and competitor activities to inform content development and maintain relevance.

● SEO Optimization:
Implement SEO best practices to enhance content visibility on search engines, driving organic traffic to the company's digital properties.

●

Collaboration:

Work closely with the marketing and design teams to conceptualize and execute content strategies that support promotional campaigns and brand initiatives.

● Editing and Proofreading:
Review and edit content for clarity, grammar, and accuracy, ensuring all materials meet the company's quality standards.

● Performance Analysis:
Monitor and analyze content performance metrics, providing insights and recommendations for continuous improvement.

Qualifications:

● Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.

● 2-4 years of experience in content writing, preferably within the real estate sector.

● Exceptional writing, editing, and proofreading skills with a keen eye for detail.

● Proficiency in SEO principles and experience with content management systems

● Familiarity with real estate industry terminology and market dynamics.

● Strong research skills and the ability to synthesize complex information into engaging content.

● Ability to work independently and manage multiple projects while meeting deadlines.

Preferred

Skills:

● Experience with graphic design tools (e.g., Adobe Photoshop, Illustrator) to create basic visual content.

● Knowledge of email marketing platforms and analytics tools.