Digital Media Buyer

Summary

Marketing firm with over 40 years of success, specializing in radio, print, broadcast, digital and branding. Serving a variety of industries, including retail, media, non-profit, technology, entertainment, hospitality, and hospitality.

Medical insurance, Unlimited PTO, 401K, Paid Holidays (Last week December shutdown), Summer Fridays, Personal Development (training, memberships, conferences), Flex-Time, Cell Phone Stipend, Philanthropic support

• Develop and implement cross-channel media plans and buys
• Utilize planning systems and tools to optimize media mix and placements
• Gather media rate and research information for strategy development
• Conduct competitive analyses and create comprehensive presentations
• Manage and optimize digital campaigns across multiple platforms
• Negotiate media buys, ensuring best rates and added value
• Monitor campaign performance and analyze results
• Prepare insights and participate in client meetings

• Mastery of media planning tools
• Strong analytical and negotiation skills
• Proficiency in campaign management and optimization
• Excellent communication and presentation abilities

• Bachelor's degree or equivalent experience in advertising, marketing communications, or related field
• 2-7 years of experience in media planning or a related field
• Proven experience in planning and managing multi-channel media campaigns across various platforms (paid social, display)
• Proficiency in end-to-end campaign management, including setup, optimization, and performance reporting
• Advanced knowledge of Microsoft Excel and Power Point
• Strong analytical skills with the ability to interpret data and provide actionable insights
• Solid understanding of Google Analytics and other web analytics tools
• Familiarity with syndicated media research tools (e.g., Resonate, MRI, Scarborough, SQAD, Vivix)

Compensation: $80,000 per year