Specialist, Category Marketing - Train

Specialist, Category Marketing - Train Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company s values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we re here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team s mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. ((Use the "Apply for this Job" box below).)

Purpose of Role

The Specialist, Category Marketing – Train plays a critical role in shaping and delivering franchise-led, consumer-first storytelling across the Train category, with explicit accountability for representing the Women’s Train consumer within a co-gender marketing model. This role operates with ownership, product fluency, and strategic contribution, partnering closely with Senior Managers and cross-functional teams.

Your Impact

• Own development and execution of seasonal category toolkits, ensuring Women’s Train product, insights, and storytelling are fully embedded within co-gender narratives
• Serve as a subject-matter expert in Women’s Train, translating technical product features, fit, and innovation into clear consumer benefits
• Own execution, synthesis, and share-out of research related to the Women’s Train consumer, sport culture, and competitive landscape
• Partner with Senior Managers to develop strategic briefs and GTM and product milestone presentations, integrating consumer insights, cultural intelligence, and business data into cohesive, consumer-first narratives
• Proactively collaborate with regional marketing teams to support localization while maintaining global consistency
• Own seasonal seeding and activation processes for Women’s Train stories, including execution, tracking, and recap
• Support photo and content planning to ensure Women’s Train hero products are accurately represented
• Participate in travel for shoots, market visits, and consumer/athlete insight gathering

Qualifications

• 3–5 years of experience in brand marketing, category marketing, merchandising, or related consumer-focused roles within a global consumer, sport, or lifestyle brand
• Demonstrated ability to translate consumer, athlete, cultural, and product inputs into clear, well-structured storytelling and category deliverables
• Growing product fluency in performance apparel and footwear, with the ability to understand technical innovation and communicate consumer benefits
• Experience supporting or contributing to global or multi-region marketing work, with curiosity and appreciation for regional nuance
• Strong organizational and project management skills, with the ability to manage multiple work streams and deliver high-quality output consistently
• Confident communicator with the ability to present ideas, insights, and work-in-progress to cross-functional partners
• Strong passion for performance sport, training culture, and athlete-led product creation
• Willingness and ability to travel periodically for shoots, market visits, and consumer/athlete insight gathering

• Location: This individual must reside within commuting distance from our Baltimore office.
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week.
• Travel: 10-20%

Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.

• No relocation provided

$67,547.98-$84,434.97 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual s relevant knowledge, skills and…