Senior Marketing Specialist - Physical Branding

Senior Marketing Specialist - Physical Branding

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The Senior Marketing Specialist - Physical Branding supports the Brand Integration team in delivering consistent, high-quality brand experiences across physical locations. This role focuses on branded signage, branch branding, and merchandising, requiring expertise in marketing combined with technical knowledge of construction processes and environmental branding elements.

• Manage the implementation of branded signage and branch branding projects in alignment with corporate brand standards.
• Coordinate with internal teams, external vendors, and construction partners to ensure timely and accurate execution of branding initiatives.
• Develop and maintain standards for branch merchandising, interior and exterior signage, and lighting to create a cohesive customer experience.
• Oversee vendor relationships for signage, lighting, and merchandising, ensuring quality and compliance with specifications.
• Conduct site visits and inspections to verify proper installation and adherence to brand guidelines.
• Collaborate with construction, facilities, and marketing teams to integrate branding into new builds, renovations, and refresh projects.
• Complete other related duties as assigned.

• Bachelor's Degree
• Minimum 3 years of experience in brand marketing, environmental branding, or related field
• (Or in lieu of a degree, a combination of 7 years of higher education and relevant experience)
• Strong understanding of construction processes, exterior signage systems, lighting solutions, and branch merchandising principles.
• Proven project management skills with the ability to handle multiple initiatives simultaneously.
• Deep knowledge of brand standards and environmental branding best practices.
• Excellent communication skills for vendor coordination and stakeholder engagement.
• Ability to travel up to 10% for site visits, inspections, and vendor meetings.

• Experience in Financial Services or Retail Environments
• Familiarity with permitting processes for exterior signage.
• Experience with lighting design and energy-efficient solutions.
• Proficiency in project management tools (e.g., Jira).

Buffalo, New York, United States of America

Pay range: $74,600.00 - $ Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.

M&T Bank is committed to fair, competitive, and market-informed pay for our employees.