Sr. Lead, Marketing + Activations Americas

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We’re looking for a strategic, creative, and collaborative marketing leader to join our team as Sr. Lead, Marketing + Activations. This role is ideal for someone who thrives at the intersection of storytelling, creativity, and execution. You will be responsible for transforming big ideas into integrated campaigns that resonate across multiple channels and drive measurable impact.

• Take creative concepts and translate them into integrated marketing strategies that span social, experiential, and traditional channels.
• Partner closely with internal teams (creative, media, product, digital) and external agencies to ensure campaigns are aligned and executed seamlessly.
• Drive social‑first thinking, using emerging trends and platform insights to maximize reach, relevance, and engagement.
• Present strategies, creative concepts, and performance insights confidently to senior leadership and cross‑functional partners, driving alignment and influencing key decisions.
• Develop approaches to effectively leverage our athlete roster across campaigns, events, and social storytelling to strengthen brand impact.
• Contribute to a culture of creativity, curiosity, and collaboration that elevates ideas and supports strong cross‑functional relationships.

• Bachelor’s degree with typically 10 years of relevant experience OR Master’s degree with typically 8 years of relevant experience OR Typically 14 years of relevant experience without degree
• 3–5+ years of experience in brand marketing, integrated marketing, social media strategy, or related fields.
• Proven ability to develop and execute multi‑channel marketing campaigns across social, experiential, and traditional platforms.
• Strong cross‑functional collaboration skills, with experience working closely with creative, media, product, digital, and agency partners.
• Deep understanding of social platforms, emerging trends, content best practices, and audience behavior.
• Ability to present and influence at multiple levels of the organization, including senior leadership—clear communicator with strong storytelling skills.
• Experience working with athletes, creators, or talent is a plus; ability to integrate them into campaigns in an authentic and brand‑right way.
• Strong strategic thinking paired with the ability to manage details, timelines, and deliverables.
• Demonstrated creativity and a passion for staying connected to culture, trends, and consumer insights that shape modern marketing.
• Ability to thrive in a fast‑paced, cross‑functional environment with multiple projects and shifting priorities.
• Strong organizational skills and the ability to translate ideas into actionable plans.

• Location:
  
  Must reside within commuting distance from our Baltimore office.
• Work Schedule:
  
  Hybrid schedule, 4 days in‑office per week.
• Travel: 20%.

$–$ USD. Initial placement is based on individual experience and skills.

• Paid “UA Give Back” Volunteer Days
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA‑eligible teammates
• Health & fitness benefits, discounts and resources

Under Armour is an equal‑employment‑opportunity employer. We provide a respectful work environment and comply with all applicable laws. For reasonable accommodations, contact our Human Resources team.