Marketing and Communications Lead, Municipal program; NCS - BCIT

Marketing and Communications Lead, Municipal  (NCS) - BCIT

Join to apply for the Marketing and Communications Lead, Municipal  (NCS) - BCIT role at City of Baltimore
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Welcome to the City of Baltimore! Experience the reward of a fulfilling career and enjoy the added element of excitement in a vibrant, diverse atmosphere. The City of Baltimore offers limitless opportunities to help drive social impact, both on the job and in the community, while serving its citizens. Join us in making Baltimore a great place to live and work.

In the City of Baltimore, we hire great people and provide them with the skills and opportunities to grow toward their career aspirations. If you are looking for a career change or interested in learning more, explore our opportunities and benefits programs. We are excited to have you as a part of the City of Baltimore Team! The city offers medical, prescription drug, dental, vision, optional life, AD&D, and FSA plans.

This office also supplies wellness programs, support groups, and workshops. You can learn about our benefits here: (Use the "Apply for this Job" box below)./benefits

Salary Range: $79,507.00 - $ Annually

Hiring Range: $79,507.00 - $ Annually

The Marketing & Communications Lead is an early-career professional who supports outreach and engagement for the Municipal Identification (Municipal ) Program. This role focuses on helping residents learn about the program through digital engagement, community communications, and support for ongoing marketing activities. The Lead contributes to public-facing content, helps maintain brand consistency, and provides administrative and coordination support to consultants and partners involved in the program’s outreach efforts.

This position is ideal for someone with strong writing skills, an interest in community-focused communication, and a desire to learn and grow in a public-sector marketing environment.

• Assist with managing social media accounts, posting updates, answering basic questions, and monitoring engagement.
• Support email marketing efforts by drafting messages, updating contact lists, and preparing analytics summaries.
• Update website or online platforms with current program information, events, and resources.

• Draft simple media materials such as event announcements, talking points, and background information.
• Help coordinate logistics for interviews, community events, and press moments.
• Track media coverage and maintain organized records of outreach efforts.

• Ensure that flyers, social posts, presentation slides, and outreach materials follow program branding guidelines.
• Review materials for clarity, tone, and visual consistency before publication.
• Maintain shared folders with updated brand templates, photos, and approved messaging.

• Assist senior staff with carrying out the established marketing strategy, including preparing materials, scheduling posts, and coordinating outreach actions.
• Conduct basic research to understand audience needs and community communication channels.
• Help with drafting content for newsletters, blogs, and printed materials.

• Provide administrative support to external marketing consultants, including scheduling, document organization, and tracking deliverables.
• Assist with communication to local businesses, community partners, or arts/culture organizations participating in resident benefits or outreach activities.
• Support planning and promotion for Municipal
  -up events.

• Have an associate’s degree or equivalent experience in Communications, Marketing, Public Relations, or a related field. A bachelor’s degree is welcomed but not required.

• Have 1–2 years of experience (internships acceptable) in communications, digital engagement, or community outreach. Experience with social media, basic design tools, or community-based organizations is a plus. Bilingual or multilingual applicants are encouraged.

• Strong writing…