Director, Fashion Boutique & Mall Specialty

Values & Innovation

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values – Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality – serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further – no matter your role. That means developing, delivering, and selling the state‑of‑the‑art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.

The Director, Fashion Boutique & Mall Specialty leads our wholesale strategy and execution across boutique, mall specialty, and other premium lifestyle partners. This role is accountable for driving market growth, shaping channel strategy, and elevating brand presence within these specialty environments. Acting as a strategic connector between wholesale leadership, merchandising, planning, and external partners, the Director ensures that our approach in this channel aligns to broader brand, financial, and commercial objectives.

This role delivers business impact by shaping channel strategy, driving financial performance, influencing assortment and segmentation, cultivating key customer partnerships, and ensuring operational excellence across accounts. The Director serves as a key thought partner across the wholesale and commercial organizations and leads the team responsible for the day‑to‑day execution and performance of the boutique and mall specialty channel.

• Develop and execute the wholesale strategy for fashion boutique and mall specialty accounts, ensuring alignment with overall brand and commercial priorities.
• Lead annual and seasonal business planning, including revenue targets, distribution strategy, and account portfolio management.
• Build and maintain strong relationships with key specialty retailers; serve as the primary strategic point of contact for senior partners.
• Collaborate closely with Merchandising, Planning, Marketing, and Go‑To‑Market teams to shape assortments, segmentation, and channel differentiation.
• Drive financial performance by analyzing business trends, identifying risks or opportunities, and influencing cross‑functional decisions.
• Oversee daily operations of the channel team, ensuring execution excellence and consistent communication to internal stakeholders.
• Provide leadership, coaching, and development to direct reports; foster a high‑performance, inclusive team culture.
• Represent the channel in senior forums; communicate insights, challenges, and recommendations to executive leadership.
• Ensure operational rigor across order management, forecasting, inventory, and sell‑through reporting.
• Navegate fast‑paced, ambiguous, and dynamic market conditions by making timely decisions and driving action.

• Bachelor’s degree + 12 years of relevant wholesale, sales, or commercial experience
• Master’s degree + 10 years of relevant experience
• No degree + 16 years of relevant experience
• Proven experience leading wholesale account management, specialty retail strategy, or premium/lifestyle channel development
• Proven ability to lead, mentor, and develop high‑performing teams while influencing across functions and senior levels.
• Strong wholesale and retail business acumen, with expertise in forecasting, financial drivers, and assortment strategy.
• Skilled in interpreting data, identifying insights, and using financial impact to guide decision‑making.
• Strategic thinker capable of balancing long‑term planning with real‑time business needs and market shifts.
• Strong communication and storytelling skills, with the ability to influence and present confidently to executives.
• Highly collaborative partner across Merchandising, Planning, Marketing, and other cross‑functional teams.
• De…