Director of Financial Education & Capability

Director of Financial Education & Capability Organizational Overview

The CASH Campaign of Maryland promotes the financial security of low- to moderate-income individuals and families across Baltimore City and the state of Maryland. Through a strong network of partners, CASH delivers high-impact programs such as free tax preparation, financial education and coaching, and access to public benefits, serving over 20,000 households annually. The organization also strengthens the broader financial empowerment field by hosting convenings, providing technical assistance, and supporting coalition growth.

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The Director of Financial Education & Capability leads the Financial Capability team in delivering a wide array of direct service programs aimed at fostering economic stability and mobility. These initiatives include financial education, coaching, benefits screening, and public events tailored for diverse audiences, including low-income individuals, nonprofit practitioners, and agency staff.

This role is responsible for overseeing CASH’s financial education initiatives to ensure they are accessible, effective, and aligned with the organization’s mission. The Director also manages projects that serve specialized populations and represents CASH in statewide forums and partnerships. A core focus of this role is identifying and developing new programmatic opportunities through collaboration and coalition-building. As a member of the senior management team, the Director works cross-functionally to integrate financial capability efforts across the organization.

This position reports directly to the Chief Operating Officer.

• Lead the Financial Capability team in designing and delivering interactive trainings for low- and moderate-income audiences.
• Oversee statewide requests for financial education training, including fee-for-service contracts.
• Guide the continued development of the Maryland CASH Academy, a statewide financial education system.
• Ensure effective implementation and expansion of existing programs, including public benefits screening, financial coaching, Bank On Maryland, and other education initiatives.

• Provide technical assistance and planning support to partner organizations offering financial empowerment services.
• Manage communication with community partners, funders, and the public regarding financial education efforts.
• Representing CASH in state and local commissions, coalitions, and working groups.
• Serve as a subject matter expert to support the growth of financial empowerment coalitions.

• Contribute to organizational strategic planning with a focus on systems-level impact and capacity building.
• Develop partnerships across sectors such as workforce development, higher education, and early childhood to advance CASH’s mission.
• Promote greater awareness of structural barriers to economic mobility, including those related to race, ethnicity, and socioeconomic status.

• Develop and implement project management tools to ensure grant and contract compliance.
• Assist with grant writing, data collection, and reporting requirements.
• Represent CASH at public meetings, conferences, hearings, media interviews, and other external events.
• Supervise and support assigned staff, including recruitment, onboarding, goal-setting, and annual performance evaluations.
• Maintain professional knowledge and core competencies necessary for the role.

• Master’s degree and at least 5 years of experience, or a minimum of 10 years of relevant professional experience in education, financial services, training, or project management.
• Experience working with nonprofit organizations and low-income populations; AFC certification preferred but not required.
• Demonstrated leadership, team management, and project execution skills.
• Strong organizational, communication, and interpersonal skills.
• Deep understanding of the challenges facing low-income households.
• Commitment to social and economic justice.
• Ability to travel throughout the state as needed.