Paid Media Lead

They gather information about your interactions on the site, such as which pages you visit frequently, how long you stay, and the links or buttons you click. They help us record any difficulties you have with the website and help us to evaluate the effectiveness of our advertising.  By analyzing this data, we can understand what aspects of our site are effective and identify areas for improvement.
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Paid Media Lead page is loaded## Paid Media Lead locations:
Baltimore:
Ottawa time type:
Full time posted on:
Posted Todayjob requisition :
R030171

As the global leader in high-speed connectivity, Ciena is committed to a people-first approach. Our teams enjoy a culture focused on prioritizing a flexible work environment that empowers individual growth, well-being, and belonging. We’re a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact.

As a key member of Ciena’s Digital Marketing team, this role shapes how Ciena shows up across programmatic and premium trade media channels. It brings discipline, accountability, and data-driven decision-making to high-impact media investments that support global awareness, consideration, and demand generation.
** How you will make an impact:*
* • Lead the end-to-end programmatic display strategy across awareness, consideration, and demand programs  
• Plan, activate, and optimize campaigns across DSPs and platforms including Display & Video 360 (DV360), Google Adwords, You Tube, and Connected TV  
• Define and manage media-buying strategies for priority trade publications, including site selection, sponsor ships, and high-impact placements  
• Own paid media budget planning, allocation, forecasting, pacing, and performance optimization  
• Develop and refine targeting strategies using first-party data, third-party data, contextual, intent-based, account-based, and retargeting approaches  
• Partner closely with analytics, web, and content teams to ensure effective measurement, attribution, landing-page performance, and conversion  
• Manage publisher, platform, agency, and vendor relationships to ensure transparency, value delivery, and results
** The Must Haves:*
* • 5–8+ years of paid media experience with direct ownership of paid media budgets  
• Bachelor’s degree in marketing, business, or a related field  
• Strong expertise with DSPs, audience strategies, and measurement frameworks  
• Advanced knowledge of advertising platforms such as Google Adwords and Zoom Info Marketing  
• Demonstrated experience activating and measuring You Tube and video campaigns  
• Strong financial and analytical skills with the ability to translate data into insights  
• Proven ability to operate effectively at both strategic and executional levels
** Nice to Haves:*
* • Experience in business-to-business (B2B), enterprise, or long buying-cycle environments  
• Familiarity with publisher-direct and trade publication media buys  
• Experience applying contextual and keyword targeting techniques  
• Ability to simplify technical concepts for non-technical audiences  
• Strong problem-solving skills with an innovative, forward-thinking mindset  
• Experience supporting global programs with regional variation  
• Knowledge of digital privacy and identity trends, including cookie deprecation and AI-driven optimization
** Pay Range:
** The annual pay range for this position in Canada is $73, 200 - $116, 900  The annual pay range for this position in the USA is $84, 700 - $135, 300

Pay ranges at Ciena are designed to accommodate variations in knowledge, skills, experience, market conditions, and locations, reflecting our diverse products, industries, and lines of business. Please note that the pay range information provided in this posting pertains specifically to the primary location, which is the top location listed in case multiple locations are available.

Non-Sales employees may be eligible for a discretionary incentive bonus, while Sales employees may be eligible for a…