Director Field & Channel Marketing, North America

Director Field & Channel Marketing, North America

Join to apply for the Director Field & Channel Marketing, North America role at Mattermost

At Mattermost, we build the #1 collaborative workflow solution for defense, intelligence, security, and critical infrastructure organizations. Trusted by governments, financial institutions, and technology companies, our platform enables secure, efficient operations for the world’s most critical teams. We’re dedicated to empowering organizations to operate with confidence, reducing risks, and accelerating productivity. Guided by our core values of Customer Obsession, Earn Trust, Self Awareness, Ownership and High Impact, we collaborate closely with our customers to deliver solutions that meet complex needs and drive success.

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Seniority level:
Director

Employment type:

Full-time

Job function:
Marketing and Sales

Industries:
Software Development

• Define and own the US Public Sector and Enterprise marketing strategy, ensuring alignment with sales priorities and revenue goals.
• Manage regional marketing plans and budgets, making data-driven decisions to optimize investment.
• Partner with the VP Public Sector and Director of Sales, Americas on development, execution and alignment of regional go-to-market plans.

• Build and scale partner marketing programs with defense contractors, system integrators, and strategic alliances.
• Develop joint campaigns and sales/partner enablement content that drive awareness, adoption, and pipeline contribution.
• Strengthen relationships with partners to expand reach and credibility in key markets.

• Oversee ABM and demand generation programs in collaboration with Sales and Growth Marketing, ensuring campaigns deliver measurable pipeline impact in named accounts and frameworks using a variety of tactics, including events, email, webinars, paid social, digital marketing, and content syndication.
• Drive pipeline growth and conversion in named accounts and frameworks.
• Partner with Growth and ABM teams to measure performance and optimize campaigns.

• Set the strategy for regional events, focusing on engagements that build trust with customers, partners, and target accounts, partnering with the Event Manager to deliver high-impact conferences, forums, and partner-led activities.

• Define regional messaging and proof points (case studies, references) aligned to sovereignty, resilience, and interoperability.
• Collaborate with Content Marketing to develop compelling content that supports all campaign touchpoints, including email, landing pages, paid social ads, event messaging, and other marketing initiatives as well as adapting global assets for regional needs.
• Drive a thought leadership cadence that supports awareness, consideration, and decision stages.

• Analyze market trends, procurement requirements, and competitive positioning to inform GTM strategy.
• Consistently measure and enhance the performance of regional marketing programs to ensure alignment with business objectives.
• Report regularly on regional performance, pipeline contribution, and campaign effectiveness providing insights to inform executive decision-making.

• 7+ years of B2B and/or B2G marketing experience with regional ownership, ideally across EMEA and/or APAC.
• Proven track record in demand generation, account-based marketing (ABM), and partner marketing.
• Experience building and executing marketing strategies in regulated industries such as defense, intelligence, security, or critical infrastructure.
• Strong ability to align marketing strategy with sales objectives and deliver measurable outcomes in pipeline and ARR.
• Skilled at working with ecosystem partners (defense contractors, system integrators, alliances) to expand market reach and credibility.
• Excellent communication and stakeholder management skills, credible with senior customers, partners, and internal executives.
• Strong project management and leadership skills, with the ability to manage multiple priorities across regions in a fast-paced…