Lifecycle Marketing Manager

Mantra Health provided pay range

This range is provided by Mantra Health. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$/yr - $/yr

Mantra Health is an award-winning digital mental health provider for colleges and universities. On a mission to make evidence-based mental health care more accessible to students, Mantra Health partners with higher education institutions and health insurance plans to provide undergraduate and graduate students with virtual therapy, psychiatry, crisis care, and wellness content. Mantra Health aims to provide digital and clinical services to 40 million young adults by augmenting high-quality, evidence-based clinical services with seamless campus integration.

We were named a Rising Star by the 2022 UCSF Health Hub Digital Health Awards in Mental & Behavioral Health. Mantra Health solutions have been deployed across over 130 college and university campuses, including Penn State University, Massachusetts Institute of Technology, Miami Dade College, and UC Berkeley, serving over 1 million students.

We are seeking a Lifecycle Marketing Manager to design, execute, and rigorously optimize Mantra Health's student journey that drives retention and utilization within our product. This role requires a unique blend of technical mastery (Iterable, HTML/CSS) and analytical ownership, directly linking in-app communications to measurable student success.

As a mission-driven digital health company, our team spans clinical, technology, and business functions. The Lifecycle Marketing Manager will be essential in navigating the complexity of accessing behavioral health and technical execution.

This position offers a unique opportunity to work directly with Mantra's Head of Marketing and senior leaders across the organization, while making a measurable, data-driven impact on student retention and the company's growth trajectory.

This role will own the strategy, execution, performance, and analysis of the student experience, primarily focused on the in-product experience.

• Design and manage complex, multi-channel automated campaigns (In-App, Push, Email, SMS) within Iterable.
• Develop high-leverage initiatives, such as personalized nudges, feature release rollouts, and retention programs for students approaching the end of their care journey.
• Run a rigorous A/B testing and experimentation framework for all automated flows, ensuring every optimization is statistically significant and documented for future learning.

• Serve as the key analytical owner, building and maintaining reporting dashboards to directly attribute marketing lift to key business outcomes (activation, retention, and service line utilization)
• Utilize deep product analytics to diagnose friction points, identify drop-offs in the student funnel, and generate hypotheses for testing.
• Be accountable for delivering against KPIs including onboarding conversion rates, service line/feature usage rates, weekly activity, and customer retention.

• Partner with Product and Engineering to ensure proper product instrumentation and accurate message deployment across the entire student experience.
• Collaborate with the Clinical and Marketing team to vet all communications for clinical appropriateness and alignment Mantra Health's brand & clinical outcome realization for patients.
• Manage the operational integrity of the Iterable platform, including segmentation logic, data synchronization, and template hygiene.

You are a proactive, hands‑on Lifecycle Manager with a fierce “builder” mentality and a relentless focus on optimization. You thrive on quickly standing up new capabilities, iterating at speed, and owning the end‑to‑end technical performance and integrity of automated student journeys as the in‑house Iterable expert.

You have 4‑5 years of hands‑on experience in a dedicated lifecycle/retention marketing role (ideally B2C or B2B2C digital health), with proven expertise in a top‑tier marketing automation platform.

You possess the full optimization…