Sr. Lead, Executive Insights Analyst

Overview

Values & Innovation — At Under Armour, we are committed to empowering those who strive for more. Our company values Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality serve as a roadmap for our teams and the qualities expected of every teammate. Our pursuit of better begins with innovation and with our team's mission of being the best.

With us, you get the freedom to go further — no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.

Under Armour needs a single, executive-grade view of truth—and a mechanism to translate strategy into action  enable this, we are searching for a uniquely skilled Senior Lead, Executive Insights & Analytics to join our Business Performance and Transformation team within our global Finance organization. This role is the insights engine for the CFO org and a trusted advisor to the CEO/ELT: turning DTC & Wholesale signals into a crisp story and next-best actions that drive accountability across commercial and functional teams.

• Executive Analytics Rhythm:
  Lead recurring reporting cycles, including EIB (daily/weekly) updates and CEO/CFO deep dives (monthly/quarterly).
• Storytelling & Actioning:
  Distill complex data into 3–5 clear, decisive actions, complete with owners, timelines, and metrics.
• Analytics Cockpit:
  Design and manage the executive Tableau portfolio, ensuring clarity and trust in reported numbers
• KPI Governance:
  Align KPI definitions, targets, and diagnostics in partnership with Finance and EDMA (Enterprise Data Management and Analytics) team
• Early-Warning & Root Cause:
  Monitor anomalies, perform driver analyses, recommend countermeasures, and ensure follow-through
• Test & Learn:
  Collaborate with Digital and Brand teams on experiment design, measurement of incrementality, and reporting
• Coaching & Standards:
  Mentor analysts on data visualization, SQL best practices, and effective storytelling.
• Collaboration with EDMA (Partnership Model) EDMA:
  Owns data architecture, ingestion, modeling (Snowflake/dbt), lineage, quality, access, platform reliability, and output delivery.
• This Role (Business Performance & Transformation):
  Owns business questions, KPI canon, executive narratives, decision frameworks, and action tracking. Co-prioritizes data/BI work with EDMA and co-owns delivery.
• Ways of Working:
  Shared backlog, two-week sprint cadence, data quality SLAs, change tickets for metric updates, co-ownership of the Data Issues Register, and EDMA review for model changes before executive use.

• 10+ years analytics/BI/strategy with 3+ years CEO/ELT-facing delivery
• Retail/consumer/omnichannel fluency: DTC funnels, wholesale sell-in/sell-through, pricing/promo, returns, inventory/OTIF, P&L mechanics
• Elite synthesis & judgment: board-ready narratives; clear trade-off reasoning; action bias
• Expert SQL + Snowflake; strong Tableau craftsmanship (exec-grade dashboards);
  Preferred experience, but not required: dbt, Python (pandas), experimentation/causal methods, Adobe/GA, Salesforce
• Data governance literacy (lineage, DQ rules, metric contracts).
• Player-coach who can borrow teams through influence and still write the query/build the view.
• Systems thinker with operator’s cadence; high discretion, speed, and clarity.

• Location:
  
  This individual must reside within commuting distance from our HQ (Baltimore, MD) office.
• Work Schedule:
  
  Beginning September 8, 2025, the in-office requirement will increase to 4 days per week.
• Travel: 5-10% annually

• No relocation provided

$ - $ USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual s relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

• Paid "UA Give…