Area Manager, Franchise

Job Summary

The Area Manager is a field-based individual contributor responsible for providing operations consulting for an assigned portfolio of economy hotels. This role advises franchised hotel owners and property-level management teams on improving hotel performance using Choice Hotels resources and services. The Area Manager acts as a trusted advisor, monitors hotel performance, and supports brand program objectives through virtual consultations and proactive engagement strategies.

• Serve as a trusted advisor to franchise owners and property-level management teams.
• Respond to hotel operations requests and guide franchisees to maximize return on economy‑branded hotels.
• Monitor hotel performance metrics (GIS scores, guest satisfaction, brand ranking, compliance) to identify opportunities for improvement.
• Deliver virtual consultations using Choice proprietary systems and industry technologies (Choice Connect, Choice University, Choice Advantage, Choice
  
  MAX, Rates Center, Medallia, Tableau, etc.).
• Support implementation of revenue management systems, property management systems, and revenue generation programs.
• Analyze guest satisfaction data and prescribe resources for improvement.
• Maintain accurate documentation in Salesforce and provide timely follow‑up correspondence.
• Manage business expenses within budgetary guidelines.
• Stay informed on Choice programs, franchise requirements, and market trends to support franchisees.
• Collaborate with internal teams (Revenue Management, Franchise Development) and participate in franchise association activities.
• Support onboarding of new franchise owners and ensure property‑level certifications are in place.
• Uphold Choice Hotels’ values:
  Be Bold, Be Quick, Listen, Be Curious, and Show Integrity.

• Minimum of five years of relevant experience in hotel operations or hotel‑level leadership; limited‑service and/or economy hotel experience preferred.
• Extensive hotel operations management experience highly preferred.
• Strong written and verbal communication skills with proven ability to drive performance success.
• Skilled in training, consulting, and influencing stakeholders.
• Proficient in Microsoft Word, Excel, and Outlook.
• Self‑motivated, organized, and able to manage multiple priorities.
• Demonstrated ability to exceed goals and meet deadlines.

• Bachelor’s degree or equivalent combination of education and work experience.

• Limited overnight travel required.

The salary range for this position is $74,168 - $87,000 annually
.

We do not provide relocation assistance or sponsorship assistance for this role.

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time‑off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high‑quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.

At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.

Choice’s Cultural Values:
Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity

Choice’s Leadership Principles:
Act with Intention | Lead with Authenticity | Grow & Deliver