Marketing Strategist, Private Investments
Listed on 2025-12-02
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Education / Teaching
Digital Marketing
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Company Overview
Every firm has a culture – the values, beliefs, methodology, attitudes and standards that reflect an organization’s DNA. But the truly inspiring firms – the game-changers, the industry leaders and the disruptors – have cultures that propel them to innovate and stand out. At Brown Advisory, we aim to be one of those inspired firms. Over the years, we have purposefully built and nurtured our client-first culture.
Company Overview
Every firm has a culture – the values, beliefs, methodology, attitudes and standards that reflect an organization’s DNA. But the truly inspiring firms – the game-changers, the industry leaders and the disruptors – have cultures that propel them to innovate and stand out. At Brown Advisory, we aim to be one of those inspired firms. Over the years, we have purposefully built and nurtured our client-first culture.
Brown Advisory is an independent investment management and strategic advisory firm committed to delivering a combination of first-class performance, strategic advice and the highest level of client service. The firm’s clients—including individuals, families, family offices, endowments, foundations, charities, institutions, consultants, and financial intermediaries—are served by over 950 colleagues worldwide, all of whom are equity owners of the firm.
Abu Dhabi | Austin | Baltimore | Boston | Delaware | Frankfurt | London | Nashville | New York | North Carolina | San Francisco | Singapore | Southern California | Tokyo | Virginia | Washington,
D.C
Position Summary
We are seeking a strategic and collaborative marketing professional to join our Private Investments team. This role is ideal for someone with 6–8 years of experience in asset management or alternatives marketing, who is passionate about storytelling, messaging, and content strategy. The successful candidate will help shape and execute messaging and marketing initiatives that support private equity, private credit, and other alternative investment strategies within Brown Advisory’s Private Client, Endowments, and Foundations business.
In this role you will work closely with investment, product, and client-facing teams to develop content and campaigns that communicate the value of our private investment offerings to a sophisticated audience of private clients, consultants, and institutional investors.
Key Responsibilities
- Develop and implement messaging strategies that align with the strategic goals of the private investments platform.
- Create and maintain marketing materials including pitch decks, fund overviews, case studies, and thought leadership content.
- Collaborate with investment and product teams to translate complex investment ideas into clear, client-ready narratives.
- Lead go-to-market campaigns for new fund launches, strategy updates, and capital raising initiatives.
- Tailor messaging for different client segments, ensuring clarity, compliance, and consistency with brand standards.
- Create digital marketing efforts including email campaigns, webinars, and multimedia content (e.g., podcasts, videos).
- Track and analyze campaign performance to inform future strategy and reporting.
- Partner with compliance to ensure all materials meet regulatory and legal standards.
- Coordinate with global marketing colleagues to ensure alignment and consistency across channels and regions.
- 6 – 8 years of marketing experience in private investments, alternatives, or asset management, with a focus on institutional clients.
- Strong understanding of private markets and the investment lifecycle.
- Excellent writing and editing skills; ability to craft compelling, accurate, and compliant content.
- Experience managing marketing projects from concept through execution.
- Familiarity with CRM systems (e.g., Salesforce), marketing automation tools, and data analytics…
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