Digital Content Manager

WBAL News Radio 1090 and FM 101.5 and 98 Rock, the Hearst-owned radio stations in Baltimore, Maryland are looking for a multi-platform journalist to execute our stations’ digital strategy and multimedia content initiatives. The Digital Content Manager is responsible for overall management and direction for all digital content efforts, including our website and social media pages. The Digital Content Manager helps craft and execute the strategy and tactics to achieve our journalistic, content and business goals.

This is done under the direction of the Digital and Creative Services Director alongside the stations’ Program Directors and by working closely with fellow newsroom staff, show producers, as well as promotion and sales staff. The ideal candidate will have a working knowledge of digital technology as well as strong writing and editorial skills. The salary range is 50K-55K.

Job Responsibilities:

• Manages online content and operations including selecting and writing material for all our digital platforms.
• Manages team of Digital Content Producers
• Develops and guides execution of strategies to meet digital goals
• Creatively develops unique content, event coverage and project ideas for web, mobile and social media
• Works to develop content during breaking news
• Works closely with news crews and producers coordinating and producing content for digital platforms
• Coordinates consistent training of news personnel to contribute to all digital platforms (field gathering and presentation); maximize best practices to involve the whole station as regular contributors
• Staff leader in leveraging social networks like Facebook, Twitter/X, Instagram, Tik Tok and You Tube to provide superior coverage and marketing of news.
• Uses analytics and performance data to shape editorial strategy, strengthen coverage and grow audience engagement.
• Helps in executing digital sales initiatives

Experience Requirements:

• Team leadership experience
• Knowledge and experience with Adobe Premiere, Photoshop, and Audition preferred
• Broadcasting degree or equivalent preferred
• Knowledge of best practices for Facebook, Twitter/X, Instagram, Tik Tok and You Tube

Qualifications Requirements:

• Highly organized
• Skillful Writer
• Aggressive content gatherer
• Detail-Oriented
• Social Media savvy
• Works well in stressful situations and with deadlines
• Good news judgment
• Desire to win, especially in breaking news situations
• Team player
• Be willing to have a flexible schedule
• Related experience and/or training considered as well as a combination of education and experience
• Military training from Defense Information School with experience will be considered
• Hearst Television is a proud supporter of military veterans. Related military training and experience will be considered

Values in Action

At Hearst Television we tell stories everyday. Stories about people all backgrounds, perspectives and identities. That s why, behind the scenes, we believe in being an organization that fosters collaboration and open communications, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Hearst's benefits programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) Matching
• Emotional Wellness Support
• Paid Time Off
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry s premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.

We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

• Job Identification 2025811
• Job Category Content and News
• Posting Date 01/21/2026, 07:54 PM
• Job Schedule Full time
• Locations 3800 Hooper Avenue, Baltimore, MD, 21211, US (On-site)