Lead Copywriter

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We’re looking for a seasoned, full‑funnel Lead Copywriter to join our growing Creative Marketing team in Baltimore, MD. If you're a multi-disciplinary writer with a passion for financial services (or similar highly regulated industry) and a track record of crafting clear, compelling, human-centered work across digital experiences — we’d love to meet you.

• Partner with marketing managers, creative directors, designers, and key stakeholders to craft copy that elevates the brand proposition across channels.
• Write compelling, on‑brand content across email, mobile, social, and other key touchpoints in the customer journey.
• Translate strategic goals and customer insights into clear, engaging copy that supports both business outcomes and user needs.
• Collaborate with UX teams to ensure language enhances the customer experience and aligns with One Main’s voice.
• Contribute to and help evolve copy standards, voice guidelines, and messaging systems for consistency across platforms.
• Lead and participate in concept development — from big ideas to button copy — with a willingness to iterate quickly and thoughtfully.
• Help steward the creative process from concept through execution, ensuring final work is polished, purposeful, and brand‑right.
• Act as a champion for One Main’s brand voice within the organization, advocating for clarity, empathy, and creativity in every message.

• Bachelor’s Degree and 7+ years or equivalent of diverse writing experience; preferably writing for conversions in an e‑Commerce environment or for B2C products.
• Working knowledge of design tools (e.g., Figma, Sketch, Adobe XD) and familiarity with user‑centered design principles and accessibility standards.
• Adept at connecting all phases of the user journey (marketing/loyalty and user web flows).
• Ability to thrive in a fast‑paced environment working with cross‑functional teams.
• Strong communication, problem‑solving, and organizational skills.
• Solid presenter who can explain copy rationale and best practices.
• Creative thinker with a solid portfolio that showcases range, creativity and strong writing.
• Able to turn around copy efficiently and effectively, taking feedback and adapting copy to fit changes.
• Able to provide constructive feedback and effectively manage personal deadlines.
• Expert understanding of marketing campaign development and the various mediums and channels to execute a campaign: print, video/film, social, digital marketing, email, promotions, e‑commerce, retail, wholesale.
• Demonstrated experience translating complex UX/UI concepts into clear, user‑friendly documentation, including design systems, component libraries, email workflows, and interaction patterns.
• Strong collaboration skills with product designers, UX researchers, and front‑end developers to ensure accuracy and usability of content across digital platforms.
• Proficiency in documenting wireframes, user flows, prototypes, and usability guidelines to support both design and development teams.
• Ability to write for several audiences at once.
• Ability to take responsibility for all copy management and delegation on complex projects concurrently.
• Comfortable working in a collaborative, team‑oriented environment.

• Experience working with financial companies and a strong understanding of the user journey for financial applications.
• Video scripting experience.
• Experience writing and developing creative in‑house for a brand preferred.

Base salary range: $85,000 – $110,000, commensurate with skills and experience. This role is eligible for a competitive compensation program based on individual and company performance.

Location:

Baltimore, MD. Hybrid in‑office schedule:
Tuesday, Wednesday, and Thursday.

• Health and wellness options for team members and their dependents.
• Up to 4% matching 401(k).
• Employee Stock Purchase Plan (10% share discount).
• Tuition reimbursement.
• Continuing education.
• Bonus eligible.
• Paid time off.
• Paid volunteer time.
• And more.

One Main Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to…