B2B Sales Lead

Avado is the UK’s leading brand in professional people development. While our B2C team is thriving and long-established, we are now looking for a high-calibre B2B Sales Lead to spearhead our corporate growth.

This is an independent contributor role for a high-performing "hunter" who wants to own the B2B space. You will be the sole individual dedicated to driving corporate partnerships, making this a unique opportunity to build a high-value pipeline from the ground up within a market-leading brand. This role is international in scope, with a specific focus on scaling our presence in the Middle East .

About Avado

At Avado, we believe all transformation starts with people. As a Platinum provider of CIPD training, we empower HR and L&D professionals to build the skills, mindsets, and capabilities needed for the future of work.

In a world reshaped by AI and rapid change,we’recommitted to developing future-ready people professionals through high-impact, accredited learning experiences. Our programmes combine practical application, collaborative learning, and award-winning design to ensure our learners – and their organisations – can thrive and grow.

Our connected learning approach blends deep expertise, innovative technology, and a strong community of support. From early-career learners to experienced practitioners, we deliver real, measurable change that supports individual growth and business transformation.

Avado is part of the Blenheim Chalcotportfolio – the UK’s leading digital venture builder – giving us access to a powerful network of innovation, investment, and expertise.

About the role

As the B2B Sales Lead , youare responsible forthe full sales lifecycle—from "hustling" for theinitiallead to closing six-figure corporate contracts. You will manage a global territory, requiring a self-starter mindset and the cultural intelligence to navigate complex deals, particularly in the Middle East.

While the role initially focuses on our world-class CIPD qualifications , your remit will rapidly expand to include corporate workshops and our new subscription-based products . This is a "chase-led" role: while you will receive a handful of inbound leads, your success will be driven by your ability to hunt new business and "farm" our vast database of current learners andAvado

Connectmembers.

Whatyou’lldo

To help us be the best, you will be accountable for:

• Strategic Prospecting: Identify and hunt new B2B opportunities globally. You will use "hustle" and creative outreach to turn cold prospects into long-term partners.
• Database Farming: Leverage Avado’s massive existing learner database and theAvado
  
  Connectcommunity toidentifycorporate decision-makers and upsell B2B solutions.
• Pipeline & Deal Management: Diligently manage a complex pipeline. You will navigate deal cycles that range from quick wins to 4-month enterprise contracts.
• International Expansion: Act as the face of Avado in international markets. This involves remote digital selling and occasional travel, specifically to the Middle East , to close key accounts.
• Consultative Pitching: Engage with HRDs and L&D Directors to understand their workforce challenges and tailor solutions across qualifications, workshops, and subscriptions.
• Data Integrity: Maintain meticulous CRM records to ensureaccurateforecasting for the leadership team.

Whatwe’relooking for

• The "Hustle" Factor: You are a seasoned salesperson who enjoys the chase. Youdon'twait for leads; you create them.
• International Mindset: Experience in global sales is essential. A cultural understanding of the Middle East is a significant advantage;
  Arabic speaking skills would be highly regarded but are not essential.
• B2B Expertise: Proven track recordin professional services, EdTech, or consultative B2B sales. You know how to navigate "long but not complex" deal cycles.
• Self-Sufficiency: As an independent contributor, you are comfortable being the sole person focused on this vertical. You take total ownership of your targets.
• Strategic Thinking: Ability to move from selling a single qualification to a multi-layered corporate subscription or workshop series.

Whatyou’llget:

• High Earning Potential: A competitive base salary…