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Professional, Brand Marketing Operations - GTM

Job in Baltimore, Anne Arundel County, Maryland, 21276, USA
Listing for: Under Armour
Full Time position
Listed on 2026-01-24
Job specializations:
  • Business
    Data Analyst, Business Administration
Salary/Wage Range or Industry Benchmark: 71475 - 89344 USD Yearly USD 71475.00 89344.00 YEAR
Job Description & How to Apply Below

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.

Purpose of Role

This role directly supports the Brand, Category, and North American Marketing teams in making strategically informed and timely decisions. These complex decisions are housed within the seasonal Go-To-Market (GTM) process: the organizational engine that drives how, where, and when we show up for athletes globally. You will be the owner of the backend, managing the systems and helping set the plays that keep our marketing plans scalable and efficient.

This is a high-impact support role designed for a brand-passionate self-starter who loves organizing information and building the tools that make a massive team move as one.

If you don’t just follow a process, but instead help develop the play—if you can see how different tools and teams interact and suggest ways to make the system better—this is the role for you.

Your Impact
  • Own and maintain the end-to-end marketing calendar and tracking systems within Smartsheet, ensuring data is accurate and processes are streamlined
  • Use Miro Boards to map out workflows, visualize set plays, and capture key takeaways that define how our teams collaborate
  • Act as a filter for the team by gathering high volumes of information from various sources and condensing it into simple, visually compelling PowerPoint decks and dashboards for leadership
  • Directly own the backend mechanics of our two primary GTM processes, ensuring that every strategic decision is properly documented and reflected in our tracking tools
  • Bring a deep interest in Marketing and User Acquisition (UA) to help ensure our operational "how" always supports our brand’s "why"
Qualifications
  • 0-3 years of relevant professional experience; we are looking for a high-potential brand champion
  • Bachelor's degree in Marketing, Business Administration or related field
  • Proven ability to learn new technology quickly, such as project management and visualization tools (e.g., Smartsheet, Miro Board, etc.)
  • Strong PowerPoint skills are a must
  • Self-starter with critical thinking skills who enjoys solving complex puzzles
Workplace Location
  • Location:

    This individual must reside within commuting distance from our global headquarters in Baltimore, MD
  • Work Schedule:

    four days in office, Monday through Thursday

Sponsorship Eligibility: UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.

Relocation
  • No relocation provided
Base Compensation
  • $71,475.20-$89,344.00 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits

& Perks
  • Paid "UA Give Back" Volunteer Days:
    Work alongside your team to support initiatives in your local community
  • Under Armour Merchandise Discounts
  • Competitive 401(k) plan matching
  • Maternity and Parental Leave for eligible and FMLA-eligible teammates
  • Health & fitness benefits, discounts and resources
    - We offer teammates across the country programs to promote physical activity and overall well-being
Our Commitment to Equal Opportunity

At Under Armour, we are…

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