Director of Offline Media

Overview

Fliff unpacks sports gaming into social, free-to-play games for all types of sports fans. We ve built a social sports gaming experience that allows users to compete for leader board positioning, to achieve badges and build their status within the game. We are pioneering play-for-fun sports gaming, with our flagship social sports book experience that includes sweepstakes promotions and loyalty rewards. We provide sports fans with fun, engaging, and free-to-play alternatives to real money gaming.

Fliff is redefining the sports gaming experience by blending the fun of social play with the thrill of real-money competition. What began as a pioneering social sports book has evolved into a multi-vertical platform that is the fastest growing brand in sports gaming. As we continue to expand, we’re building a world-class ecosystem of sports gaming experiences that span social, sweepstakes, and real-money formats — giving every type of fan a way to play, compete, and connect.

Fliff is seeking a Director of Offline Media to own, scale, and optimize our offline and upper-funnel media channels. This role will be responsible for driving measurable growth through television, OTT/CTV, streaming video, audio (terrestrial radio, podcasts, streaming audio), and out-of-home (OOH) media.

This is a highly strategic and analytical role for a proven media leader who understands how to deploy offline media in a performance-driven, incremental, mobile-first business. The ideal candidate has deep experience bridging brand and performance (branded response), strong fluency in measurement, experimentation and incrementality, and a track record of scaling offline channels with accountability to business outcomes.

As Fliff continues to scale nationally, offline media plays a critical role in:

• Expanding reach efficiently beyond digital walled gardens
• Accelerating brand awareness and trust in regulated or compliance-sensitive environments
• Driving incremental lift in app installs, engagement, and revenue
• Creating durable, defensible growth channels at scale

This role will be central to building Fliff’s next phase of growth by transforming offline media into a predictable, scalable acquisition and brand engine.

• Offline Media Strategy & Planning:
  Own the end-to-end offline media strategy across:
• Linear TV
• OTT / CTV / Streaming TV
• Online video beyond paid social
• Terrestrial radio
• Podcast and streaming audio
• Audio sponsor ships
• Out-of-home (billboards, transit, place-based, and emerging formats)
• Develop integrated media plans aligned with Fliff’s growth goals, seasonality, and product roadmap
• Balance brand-building and performance objectives with clear hypotheses and learning agendas
• Execution & Channel Ownership:
  Lead campaign planning, buying, optimization, and scaling across all offline channels
• Manage external media agencies, vendors, and partners with a strong bias toward transparency and performance
• Identify and test new scalable offline channels and placements
• Lead creative process and fresh, new creative working cross-functionally in the organization
• Measurement, Attribution & Incrementality:
  Own offline media measurement frameworks, including:
• Incrementality testing
• Geo-based lift studies
• MMM collaboration
• Brand lift and awareness studies
• Partner closely with Analytics, Growth, and Product teams to connect offline exposure to downstream outcomes (installs, engagement, revenue)
• Continuously improve attribution models and decision-making confidence for offline spend
• Budget & Performance Management:
  Own and manage a significant offline media budget (+$30m)
• Set clear performance benchmarks and efficiency targets by channel
• Make data-driven decisions on scaling, reallocating, or pausing spend
• Cross-Functional Leadership:
  Partner with Creative, Brand, Performance Marketing, and Product Marketing to ensure messaging is optimized for offline formats
• Align with Legal and Compliance teams to ensure all offline advertising meets regulatory standards
• Act as the internal subject-matter expert for offline and upper-funnel media

• First 30 Days:
  Audit existing offline media efforts, partners,…