Senior Territory Sales Manager

Tony’s Tap Water is a canned water brand based in Austin, Texas, founded by comedian Tony Hinchcliffe. The product is straightforward: reverse-osmosis filtered water with minerals added back, distributed across on-premise and off-premise channels. We are looking for a Senior Territory Sales Manager with strong existing relationships in beverage distribution and retail/on-premise accounts. This role is for someone who already knows the landscape, understands how product moves in market, and can open doors quickly.

You’ll be the day-to-day face of the brand in market — working with distributor partners, buyers, and key accounts to expand distribution, drive reorders, and improve execution. In addition to driving near-term sales, this role will own route-to-market execution in assigned regions and help shape how the sales organization scales over time.

This is a high-impact, field-first role with real ownership and visibility. This role is expected to bring an existing network and perspective, not build from zero.

• Own route-to-market execution across assigned markets, from distribution strategy to in-market results
• Leverage existing relationships with distributors, buyers, and key accounts to expand distribution and drive case growth
• Open new accounts through warm introductions and established networks
• Act as the primary point of contact for distributor sales teams and key accounts
• Drive execution, reorder velocity, and visibility across existing placements
• Align closely with distributor reps and managers through ride-alongs, blitzes, and market visits
• Secure placements, displays, menu listings, and secondary visibility within company guardrails
• Negotiate pricing, programs, and placements as needed
• Identify new market opportunities and monitor competitive activity and category trends
• Establish execution standards and provide clear performance feedback and KPIs
• Help shape future sales coverage and participate in hiring and mentoring sales reps as the team scales
• Provide regular reporting on sales performance, wins, and market feedback

• 10-15+ years of senior beverage or CPG sales experience (supplier or distributor side)
• Bring established relationships with distributor teams and retail/on-premise buyers
• Proven ability to open accounts and grow markets through personal network
• Experience building route-to-market strategy
• Comfortable operating independently and owning a territory
• Clear communicator with strong follow-through
• Organized, practical, and execution-focused
• Proficient with Excel and basic sales reporting tools
• Willing to travel, work non-traditional hours, and lift up to 50 lbs

• Base salary range: $100,000–$145,000 + significant OTE
• Performance-based incentives and growth upside
• Final compensation may vary based on experience, market relationships, and scope