Area Sales Manager; Austin, TX

Overview

At Riboli Family Wines, we've spent over a century perfecting our craft—and we're just getting started. As a four-generation, family-owned winery and one of America s fastest-growing wine producers, we create brands that people genuinely love, including Stella Rosa, Spritz Del Conte, San Simeon, and San Antonio. We ve been recognized as American Winery of the Year, but what drives us isn t awards—it's the joy our wines bring to tables, celebrations, and everyday moments.

Rooted in California and committed to quality, sustainability, and innovation, we re proud to honor our heritage while shaping the future of winemaking.

This position is responsible for managing and developing the full Riboli Family Wine portfolio across all channels of trade in Austin, Texas. It involves field activity with work-withs and direct interaction with Off-Premise and On-Premise customers to drive new placements and promotions across the Riboli Family Wine portfolio.

• Manage execution and compliance with the On and Off-premise channels of trade (chain & independents).
• Able to target and influence key customers within the On and Off-premise channel.
• Able to assist the Regional Sales Director within that state in presenting programming and planning to distributor management & salespersons to assist them in the development of the Riboli Family Wine portfolio of wines.
• Implementation of the Riboli Family Wines On and Off-premise core SKU s/brands in field.
• Conduct/Participate in monthly, quarterly, and annual formal business planning meetings with key personnel at Distributor level to track progress versus plan and adapt accordingly.
• Submit weekly recaps to Riboli management.
• Complete and distribute monthly recaps to Distributors to ensure that tertile distribution & volume plans are on track.
• Able to conduct general sales meetings, wine tasting, and educational classes to inform distributor management and salespersons about the Riboli Family Wine portfolio.
• Working in the market with distributor personnel to stay in tune with market conditions and trends and to assist in the placement of Riboli Family Wines.
• To report all findings of market conditions and trends to supervisor Regional Sales Director.
• Able to conduct wine dinners, wine tasting, and wine seminars with the ability to expound on any wine from the Riboli Family Wine portfolio and knowledge of all wines in general.
• Consistently work to add value to the Wholesaler in helping them meet their business needs with the prime objective of becoming their preferred supplier.
• Able to work within key budget guidelines set forth by Riboli management.
• Must be able to conform to working conditions to meet the demands of the market. This may include working evenings and weekends.
• Travel is necessary to meet job responsibilities as outlined herein.
• Work with top and middle management of wholesalers to identify problems and create solutions pertaining to Riboli Family Wines portfolio.
• Job execution will break into following components: 70% time in the Field (on own, with wholesaler reps or Riboli management); 20% time on Wholesaler concentration (in market or conducting sales meetings / planning meetings); 10% time on Administrative, Preplanning and Follow up.

EDUCATION, EXPERIENCE and SKILLS

• A four-year college degree and/or equivalent work experience enabling the incumbent to perform job responsibilities as required. (Equivalent work experience could include supplier, distributor sales, or wine industry management jobs)
• Minimum of 3+ years of wine industry experience
• Good written communication skills. Incumbent must possess the ability to develop and provide all necessary written reports, correspondence and presentations necessary to satisfy job requirements.
• Good oral communication and people skills. Incumbent must have the ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public. Incumbent must articulate in a professional and personable manner to be a strong leader and partner to Riboli Customers and Trade
• Ability to have fluent knowledge of PC, working within Microsoft Office – Word, PowerPoint, Excel, and any other company software is critical to the success of this position.
• Mathematical skills: must have the ability to calculate and interpret financial data that is used to manage everyday business.
• For certain markets multi-language skills are/may be required or would be a plus, i.e. Italian or Spanish (if required this will be identified during the recruitment process)
• Interpretive skills: must possess the ability to define problems, establish facts, and collect data to interpret issues, draw valid conclusions from the data and recommend solutions to the each business problem. Ability to interpret an extensive variety of statistical information.

The physical demands described here are representative of those required by an employee to…