Senior Director Partnerships

Overview

Reporting to the VP, Strategic Partnerships, this role sits at the intersection of technology, strategy, and revenue generation. The Senior Director will play a pivotal role in architecting the roadmap for Mar Tech alliances, leveraging industry insights and market trends to cultivate productive, innovative, and mutually beneficial relationships with key partners.

• Implement and grow Acxiom’s vision and value proposition in the Mar Tech ecosystem.

• Drive creation of Acxiom client‑facing sales materials for partnership offerings including sales decks and partner marketing materials.

• Build pipeline of opportunities and lead new business opportunities through the sales process – working collaboratively with Acxiom Sales, Sales Enablement, and partner Sales teams.

• Monitor and manage performance metrics/measurement across the partnership portfolio.

• Set and execute strategy for Acxiom’s “sell to” and “market to” the partner’s sales and alliance organization to build and maintain Acxiom’s brand with the partner. Set plan, execute on relationship development approach.

• Drive account alignment strategy with partner for targeting high potential accounts (existing, new) between the two organizations.

• Lead the plan for engaging in the partner’s alliance programs: market development funds, certifications, co‑marketing, partner joint solutions, etc.

• Maintain pipeline in Salesforce along with support of Sales Operations.

• Ensure handling of contracting and related paperwork including NDAs, MSAs, SOWs, etc with the support of Sales Operations.

• Align with client sales teams to pursue opportunities for upsell and growth of Mar Tech services within existing accounts.

• Align with new logo sales executives to pursue Mar Tech opportunities within net‑new accounts.

• Align with other IPG agency client, strategy, or other leadership for cross‑agency sales pursuits and joint offering development.

• Escalation point for any sales engagement issues related to the partnerships.

• 7+ years of experience in marketing tech, data, digital, or marketing services industries.

• 7+ years of experience in customer/partnership management.

• Bachelor’s degree or master’s degree in a related field from an accredited college/university.

• Demonstrated success in building and nurturing win‑win alliance relationships.

• High level technical knowledge related to Mar Tech and Mar Tech solutions.

• Ability to create new and creative partnership solutions and joint value propositions.

• Strong networking and influence management skills that translate into building commitment and driving actions across organizational boundaries.

• Ability to present to senior level executives as well as run and facilitate strategic working sessions.

• Highly credible communicator with excellent organization and project management skills and track record of delivering results.

• Network of relationships and domain expertise in Mar Tech technologies, such as Treasure Data, Action
  
  IQ, SAS Inc, Adobe, Salesforce, etc.

• Domain expertise in identity resolution, consumer privacy and the ethical use of data.

• Existing understanding of competitive Mar Tech and Mar Tech landscape.

Homebased - Conway, Arkansas

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at 1‑877‑314‑2049.