Commercial Sales Manager

Commercial Sales Manager at 2ULaundry

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Job Title:

Commercial Sales Manager
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Location:

Charlotte, NC or Austin, TX (Hybrid)

2ULaundry and Laundro Lab are on a mission to create time for the world to focus on the things that matter most – and that probably isn’t laundry! We’re a startup rewriting the rules around this time‑consuming task by building two complementary brands. With our convenient pick‑up and drop‑off service and modern, inviting laundromats, we provide people with an effortless and convenient solution to laundry and dry cleaning to give them back time because, as we all know, time is valuable.

We're historically a residential laundry service that recently launched a commercial vertical. However, this commercial vertical is B2B, not B2C, and operates in a more traditional B2B sales process which is why it makes sense to have a Sales Manager and an inside sales team.

What are Commercial Laundry Accounts? Airbnb portfolios, boutique hotels, massage, med spa, day spa, salons, etc. All these accounts are businesses who use laundry as a commodity in their day-to-day business. The average account is very sticky with a high retention rate. The decision makers are often business owners or operations leads at small businesses.

The B2B Sales & Marketing Manager is a strategic, results‑driven professional responsible for driving growth by acquiring and expanding commercial accounts. This pivotal role requires developing integrated sales and marketing strategies focused on attracting and servicing high‑value clients in segments such as Airbnb portfolios, fitness centers, educational institutions, salons, and other commercial enterprises.

You will lead initiatives that bring in new commercial business, manage relationships, and collaborate closely with marketing to develop campaigns that support sales efforts and brand consistency across corporate and franchised locations. You’ll also work alongside our operations, franchisee, and support teams to ensure an excellent customer experience. The ideal candidate combines sales acumen with marketing savvy and has experience scaling B2B services in multi‑location franchise contexts.

• Develop and execute B2B sales strategies targeting commercial accounts (e.g., gyms, schools, salons) to drive new business growth.
• Build and nurture strong relationships with decision‑makers at target commercial organizations and franchisees managing local accounts.
• Conduct prospecting using networking, cold calling, lead qualification, and relationship management to build a healthy sales pipeline.
• Deliver compelling presentations and proposals tailored to client needs, closing deals that align with corporate growth objectives.
• Manage the full sales cycle, including negotiation, contract setup, and onboarding of new commercial clients.
• Collaborate with franchise operations to coordinate local marketing and service delivery for new and existing accounts.

• Partner with marketing to design and implement targeted campaigns and collateral that drive commercial lead generation and brand awareness.
• Develop marketing content such as case studies, testimonials, and promotional materials for use in sales outreach and franchises.
• Monitor and analyze campaign effectiveness, adjusting tactics to optimize lead quality and conversion rates.
• Support franchisees with localized marketing guidance and tools to enhance penetration in their markets.

• Maintain ongoing communication with commercial clients to ensure satisfaction, account growth, and retention.
• Act as a liaison between corporate services, franchisees, and commercial accounts to resolve issues and align on service standards.
• Identify opportunities for upselling or cross‑selling additional service offerings within client organizations.
• Working with the customer support team on escalated issues and questions that may arise after sale is complete.

• Track and report on sales KPIs, pipeline status, and marketing campaign results to senior…