Key Account Manager – Strategic Partnerships & Products

Key Account Manager – Strategic Partnerships & Products

Are you an experienced sales professional with a strong track record of building meaningful retail partnerships and driving consistent growth? Do you enjoy turning market insights into practical, results-driven action? If so, woom is looking for a Manager of Key Accounts and Strategic Partnerships to join our growing team.

At woom, we’re not just creating bikes—we’re inspiring a lifelong love of cycling in young riders and helping families create lasting memories. Through innovative design, uncompromising safety, and premium quality, we’re redefining the children’s cycling experience. We’re seeking a collaborative, performance-oriented individual to help strengthen and grow relationships with our key retail partners and support woom’s continued expansion.

• Strategic Account Growth:
  Develop and execute comprehensive account plans to expand sales, profitability, and market share within our key accounts including National and Regional multi-door accounts. Identify new opportunities and build long-term value. Apply the same strategic leadership behind our independent accounts and work directly with the sales manager and account manager to strengthen and grow our IBD partnerships.
  * 50% WOW 25% REI 25% Open new National/Key Accounts
• Relationship Management:
  Cultivate and strengthen deep, collaborative relationships with key stakeholders at all levels within partner organizations. Serve as their primary point of contact and trusted advisor.
• Performance Optimization:
  Analyze sales data, market trends, and competitive landscapes to identify growth opportunities and optimize performance. Translate insights into actionable strategies.
• Retail and Field Marketing:
  Work closely with the marketing and sales teams to ensure a premium, impactful point-of-sale presentation at key stores and robust training programs to equip in-store team members with the knowledge to crush sell-through.
• Cross-Functional Collaboration:
  
  Partner closely with marketing, product development, and operations teams to ensure seamless execution of strategies and superior service delivery for key accounts.
• Outside Sales Team
  
  Collaboration:
  
  Partner closely with Outside Sales Representatives to drive sales performance through disciplined account management, strong merchandising execution, and effective in-store education, delivering a cohesive go-to-market approach.
• Negotiation & Agreement:
  Lead complex negotiations to secure mutually beneficial agreements that support woom's strategic objectives and foster long-term partnerships.
• Order Management:
  Oversee and manage the order entry process for accounts, ensuring accuracy, efficiency, and timely fulfillment.
• Forecasting & Budgeting:
  Develop accurate sales forecasts and manage budgets for assigned accounts, ensuring alignment with company goals and efficient resource allocation.
• Market Intelligence:
  Stay abreast of industry trends, customer needs, and competitive activities, providing critical feedback to internal teams to inform product development and strategic initiatives.
• Strategic Presentations:
  Prepare and deliver compelling presentations to internal stakeholders and key account partners, effectively communicating strategies, results, and opportunities.
• Travel:
  Must be available to travel 20-30% of the time to key accounts to lead training initiatives, deepen strategic relationships, oversee merchandising, and drive excellence in account management execution.

Sell-Through Growth:
Drive a minimum 20% improvement in sell-through across assigned key accounts, including REI, regional partners, and Independent Bike Dealers (IBDs), through improved merchandising, training, and account execution. WOW sales of $100k.

Average Order Value (AOV):
Increase average order value by 20% by expanding adoption of woom’s full ecosystem of bikes, accessories, and related products.

New Account Acquisition:
Open and onboard 50 new key accounts in 2026, ensuring alignment with brand standards and long-term growth potential.

Program Launch & Execution:
Successfully launch and execute the 2026 sales and merchandising program, achieving…